The Alliance of Travel and Tour Agencies of Pampanga (ATTAP) successfully staged B2B Connect 2025 today, October 16, at Best Western Plus Metro Clark, bringing together travel industry professionals, partners, and stakeholders to strengthen collaborations and drive tourism growth in Central Luzon.

The event gathered around 57 sellers and over 150 buyers, creating a dynamic platform for business networking, partnership building, and innovation in the tourism sector.

ATTAP President Joel Sarmiento emphasized in his speech that the event goes beyond business matching. “Today is more than just a business matching event. It is a platform for collaboration, innovation, and recovery—a reminder that when we work together, we can strengthen our tourism landscape and make Central Luzon a key player in both domestic and international travel,” he said. “Your participation fuels our mission to promote sustainable and inclusive tourism.”

Key tourism and industry leaders graced the event, including ATTAP Committee Chairman for Special Events Gilda Padua, Angeles City Tourism Officer Louie Lazatin, DOT-Region 3 Supervising Tourism Operations Officer of Marilou Tayag, ATTAP Chairman Emeritus Belen Guzman (Ecozone), ATTAP Vice President Bessie Rustia and CDC Tourism Promotions Division Manager Elenita Lorenzo.

Certificates of appreciation were awarded to various travel associations in recognition of their continued support and partnership.

Through B2B Connect 2025, ATTAP reaffirmed its commitment to advancing tourism development, fostering collaboration, and creating lasting travel alliances that move the industry forward.

📍Best Western Plus Metro Clark, Angeles City

📷Arlyn Lukban | Jan Darren