Emirates has redefined the travel retail experience in Southeast Asia by unveiling its first Emirates World retail store concept in Manila. Located at Shangri-La The Fort in Bonifacio Global City, the 221-square-meter space offers a fully immersive glimpse into the airline’s premium offerings, underscoring its commitment to the Philippine market.
The store’s grand opening was graced by Emirates Chief Commercial Officer Adnan Kazim, Philippines First Lady Liza Araneta Marcos, UAE Ambassador to the Philippines Mohamed Obaid Alqataam Alzaabi, and other distinguished guests.
Kazim described the Emirates World Store as more than just a retail space, calling it a one-stop destination where customers can experience the airline’s onboard hospitality and excellence. “This elevated retail experience reflects Emirates’ dedication to bringing our world-class brand closer to our customers in the Philippines and across the globe,” he said.
A highlight of the store is the Emirates A380 onboard Lounge display, allowing visitors to explore the luxurious features of the airline’s flagship product. The store also houses an array of Emirates-branded merchandise, including its exclusive NBA collection, offering something for both avid travelers and fans of the airline.
Smart technology enhances the experience, with interactive self-service screens enabling customers to browse flight options, check availability, and take selfies against iconic Emirates destinations.
The launch in Manila is part of Emirates’ strategy to expand its reimagined retail concept globally, with stores already operational in Hong Kong, London, and Nairobi. The airline plans to roll out additional locations with an estimated AED 100 million investment over three years.
Emirates has served the Philippines for over 30 years, connecting the country to its vast global network. With 28 weekly flights offering over 22,700 seats, the airline links travelers to more than 140 destinations worldwide.
Through its interline agreement with Philippine Airlines, Emirates extends its connectivity to domestic hubs like Cebu and Clark, and international destinations including Lisbon, Manchester, and Riyadh.
Passengers flying with Emirates can look forward to regionally inspired cuisine, an award-winning inflight entertainment system boasting over 6,500 channels, and the airline’s signature world-class service.
The Emirates World Store in Manila cements the airline’s dedication to delivering unparalleled travel experiences while celebrating its long-standing connection to Filipino travelers.
