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GLOBE HIGHLIGHTS COMPREHENSIVE DISASTER RESILIENCE STRATEGIES AT APMCDRR 2024

Globe recently spotlighted its innovative and technology-powered disaster resilience initiatives at the Asia Pacific Ministerial Conference on Disaster Risk Reduction (APMCDRR) 2024, reaffirming its commitment to climate risk mitigation.

In partnership with the Ayala Group, Globe shared its holistic approach to disaster risk reduction (DRR), which combines cutting-edge technology, resilient infrastructure, and community-based response systems.

𝐺𝑙𝑜𝑏𝑒’𝑠 𝐶ℎ𝑖𝑒𝑓 𝑆𝑢𝑠𝑡𝑎𝑖𝑛𝑎𝑏𝑖𝑙𝑖𝑡𝑦 𝑎𝑛𝑑 𝐶𝑜𝑟𝑝𝑜𝑟𝑎𝑡𝑒 𝐶𝑜𝑚𝑚𝑢𝑛𝑖𝑐𝑎𝑡𝑖𝑜𝑛𝑠 𝑂𝑓𝑓𝑖𝑐𝑒𝑟 𝑌𝑜𝑙𝑦 𝐶𝑟𝑖𝑠𝑎𝑛𝑡𝑜 𝑑𝑖𝑠𝑐𝑢𝑠𝑠𝑒𝑠 𝑡ℎ𝑒 𝑐𝑜𝑚𝑝𝑎𝑛𝑦’𝑠 𝑡𝑒𝑐ℎ𝑛𝑜𝑙𝑜𝑔𝑦-𝑑𝑟𝑖𝑣𝑒𝑛 𝑑𝑖𝑠𝑎𝑠𝑡𝑒𝑟 𝑟𝑒𝑠𝑖𝑙𝑖𝑒𝑛𝑐𝑒 𝑠𝑡𝑟𝑎𝑡𝑒𝑔𝑖𝑒𝑠 𝑎𝑡 𝑡ℎ𝑒 𝐴𝑠𝑖𝑎 𝑃𝑎𝑐𝑖𝑓𝑖𝑐 𝑀𝑖𝑛𝑖𝑠𝑡𝑒𝑟𝑖𝑎𝑙 𝐶𝑜𝑛𝑓𝑒𝑟𝑒𝑛𝑐𝑒 𝑜𝑛 𝐷𝑖𝑠𝑎𝑠𝑡𝑒𝑟 𝑅𝑖𝑠𝑘 𝑅𝑒𝑑𝑢𝑐𝑡𝑖𝑜𝑛 (𝐴𝑃𝑀𝐶𝐷𝑅𝑅) 2024.

“Reliable infrastructure is essential to minimizing service disruptions during disasters. Globe builds and retrofits towers to withstand extreme weather, accounting for risks like flooding, earthquakes, tsunamis, and volcanic eruptions. We also install backup power sources to reduce network interruptions and ensure service continuity,” said Yoly Crisanto, Globe’s Chief Sustainability and Corporate Communications Officer.

Globe also collaborates with the National Disaster Risk Reduction and Management Council (NDRRMC) to send geo-tagged disaster alerts in compliance with Republic Act 10639, or “The Free Mobile Disasters Alert Act.”

In addition to preventative measures, Globe has developed rapid response systems to assist communities in need. This includes the deployment of mobile units such as Cell Site on Wheels (COW), Tower on Wheels (TOW), Cell Site at Less Footprint (CALF), Genset on a Truck (GOAT), and Emergency Base Stations to maintain connectivity in disaster-stricken areas.

The company also sets up Libreng Tawag, Libreng Charging (LTLC) stations in affected regions to provide essential communication services during power outages. Through its telehealth service KonsultaMD, Globe offers medical and mental health support to help communities recover from disasters.

Employee volunteers are also mobilized to distribute relief goods, further demonstrating Globe’s dedication to aiding in community recovery. Through Globe Rewards, customers can directly donate to partner organizations, supporting those in need.

A key component of Globe’s DRR strategy is its commitment to climate action. The company is working toward a net-zero goal to help mitigate the risks of extreme weather and other climate-related threats.

In a panel discussion on “Leveraging Digital Advancements for Early Warning Dissemination and Communication,” Globe Vice President for Regulatory Development and Strategy, Emmanuel Estrada, emphasized the importance of a multi-channel approach to emergency communications.

“We must use all available technologies to send Emergency Alert Warning Messages (EAWM) to as many people as possible. This means we cannot rely solely on mobile networks,” Estrada explained, highlighting the integration of cell broadcasts, SMS, sirens, billboards, TV, radio, apps, and social media to expand reach.

Estrada also revealed that Globe is exploring low-earth orbit (LEO) satellite technology to provide uninterrupted communication in areas where terrestrial networks might fail, enhancing resilience in remote and disaster-affected locations.

Globe applies the principles of Resilience by Design (RD) across its network lifecycle, ensuring that vital infrastructure, such as satellite hubs, remains secure and functional to support service continuity.

APMCDRR 2024 provided Globe with an excellent platform to showcase its DRR initiatives and reaffirm its dedication to protecting Filipinos with innovative solutions and sustainable practices. With over 4,000 attendees, the conference focused on accelerating DRR efforts to reduce the impact of climate change and natural disasters in the region.

Globe’s Chief Sustainability and Corporate Communications Officer Yoly Crisanto discusses the company’s technology-driven disaster resilience strategies at the Asia Pacific Ministerial Conference on Disaster Risk Reduction (APMCDRR) 2024.

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