𝑆𝑢𝑝𝑒𝑟𝑎𝑝𝑝 ℎ𝑖𝑔ℎ𝑙𝑖𝑔ℎ𝑡𝑠 𝑠𝑡𝑟𝑜𝑛𝑔 𝑒𝑐𝑜𝑛𝑜𝑚𝑖𝑐 𝑖𝑚𝑝𝑎𝑐𝑡, 𝑙𝑜𝑐𝑎𝑙 𝑒𝑛𝑡𝑟𝑒𝑝𝑟𝑒𝑛𝑒𝑢𝑟𝑠ℎ𝑖𝑝 𝑖𝑛 𝑝𝑟𝑜𝑣𝑖𝑛𝑐𝑒

Grab Philippines is spotlighting Pampanga as a key growth hub in Luzon’s digital economy, citing its rapid adoption of the superapp as a catalyst for local livelihoods, small business expansion, and inclusive economic development outside Metro Manila.

Since its initial launch in the province in 2019 with GrabCar, Grab has steadily broadened its offerings with GrabFood and GrabExpress in 2020, followed by GrabMart in 2021. Today, the platform operates across 14 cities and municipalities in Pampanga, with GrabCar servicing the entire province.

Over the past five years, Pampanga has become a major operational center for Grab in Luzon, home to nearly half of the region’s 20,000-plus driver- and delivery-partners. It also supports a growing number of micro-, small-, and medium-sized enterprises (MSMEs) that rely on Grab to extend market reach and improve their earnings.

Speaking at News @ Hues, Pampanga Press Club’s monthly forum staged at Hues Cafe and in partnership with Park Inn by Radisson Clark, Grab Philippines Vice President for Cities CJ Lacsican said “It’s no longer just about rides or food deliveries. We’ve seen part-timers become full-time entrepreneurs, drivers acquire homes, and local merchants use AI-powered tools to grow smarter. Pampanga shows what happens when technology and community ambition align.”

Grab’s presence in the province has become more than just a convenience—it has powered real, measurable gains in digital access and economic participation.

To celebrate this progress, Grab hosted “Super Takbo,” a community fun run at Clark Parade Grounds that drew over 3,000 attendees, including driver-partners, merchants, and app users. The event marked a decade of grassroots milestones and underscored what Grab calls “participatory progress.”

“Every order, every ride, every delivery strengthens a local value chain,” Lacsican added. “Pampanga has embraced that chain—and it’s fueling real progress across families, businesses, and communities.”

With similar “Super Takbo” events planned in Iloilo and Davao, Grab reaffirms its focus on empowering regional ecosystems and spreading platform-enabled prosperity beyond the capital. In places like Pampanga, that future is already taking shape.