AdSpark and Payless have teamed up to introduce a tech-driven approach to shopper engagement through the innovative Payless Bigatin Promo, combining digital solutions to deliver a more interactive and rewarding experience for consumers.
Powered by SparkTech and SparkRewards, the Payless Bigatin Promo simplified participation and prize distribution while providing Payless with valuable insights into customer behavior. These insights will help refine future campaigns and further enhance consumer experiences.
SparkTech allows brands to collect and analyze real-time consumer data, enabling businesses to personalize marketing strategies for greater effectiveness. This partnership demonstrates how strategic mechanics can boost sales and strengthen brand affinity.
“We’re thrilled to partner with Payless on this initiative, which exemplifies how leveraging strategic digital solutions can drive consumer engagement and sales,” said JL Erestain, Chief Operating Officer of AdSpark. “This project also highlights AdSpark’s commitment to enabling brands with powerful tools for deeper connections with their audiences.”
RJ Sumilang, Director of Growth at AdSpark, added, “Our goal is to consistently provide additional value to our clients. By collaborating with Payless, we were able to offer a more convenient and engaging way for consumers to interact with their favorite products while strengthening brand loyalty.”
Raymond Kalaw, Group Product Manager at Payless, praised the partnership, stating, “This collaboration with AdSpark has elevated our customer engagement strategies. The seamless execution of the Payless Bigatin Promo not only boosted consumer participation but also provided us with key insights to better serve our customers. We are excited about the results and look forward to future innovative partnerships with AdSpark.”
The Payless Bigatin Promo featured a frictionless entry system, powered by SparkTech, where participants simply scanned QR codes on promotional materials to join. The promo utilized SparkRewards’ tiered rewards structure, ensuring instant validation and prize disbursement, offering customers multiple chances to win big prizes based on their spending level.
Prizes included exclusive tickets to the highly anticipated Grand BINIverse Concert with soundcheck access, along with cash rewards of Php100,000.
With a minimum purchase requirement of just Php10, the promo was designed to be accessible to a wide audience, maximizing reach and inclusivity.
The campaign exemplified the power of AdSpark’s digital innovations, unlocking new opportunities for engagement, customer retention, and business growth. AdSpark, a portfolio company of Globe’s 917Ventures under Brave Connective Holdings Inc., is a leading adtech agency that is reshaping the advertising landscape in the Philippines through data-driven digital solutions.
To learn more about AdSpark, visit www.adspark.ph or contact the business development team at businessdev@adspark.ph.
