JDN Realty has officially launched Allyson Hetland as Miss Nepo 2025 after sealing the deal with a formal contract.
As Miss Nepo 2025, Allyson, who currently holds the title of Mutya Ning Angeles, will represent the Nepo brand with pride, embodying its commitment to service, integrity, and excellence. Her role is to strengthen the brand’s reputation as an industry leader and promote these core values to the community.
In her message, JDN Realty Environmental, Health and Safety Manager Trixie N. Valdes recounted how Allyson got her approval when the beauty queen chose ‘Integrity’ as the value she upholds during the Mutya Ning Angeles pageant, where Allyson was officially named Miss Nepo.
“Our core values are service, integrity and excellence. Without integrity, service would only be lip service, and excellence will be merely for show,” she stressed.
Meanwhile, JDN President and CEO Aaron Montenegro said that Allyson will play a pivotal role in the marketing and branding of JDN group, and shall take an active part in the CSR programs and events of the mall.
For Allyson, Nepo Center is more than just a place – it’s home. “I’ve always been a patron of Nepo Center. I studied at Holy Angel University and spent many moments there during my free time,” she recalled.
What started as a familiar spot for shopping and relaxation has now transformed into Allyson Hetland’s official platform as the face of both Nepo Center and the JDN group. Allyson Hetland is Miss Nepo 2025.
