Beautéderm Corporation, led by President and CEO Rei Anicoche Tan, recently hosted an exclusive block screening of “Call Me Mother,” a Metro Manila Film Festival (MMFF) entry topbilled by The Unkabogable Vice Ganda, who earned the Best Actor award for the role.

Originally intended as a low-key event, the screening gained public attention after Vice Ganda casually mentioned it on ‘It’s Showtime’, much to the surprise of Tan. Despite the buzz, the gathering retained its intimate and heartfelt tone, bringing together guests for a meaningful cinematic experience at SM Cinema, SM Telabastagan .

The screening highlighted filled the theater for an evening that balanced laughter and reflection — echoing the emotional core of the film.

“Call Me Mother” is a comedy-drama that explores the idea of ‘chosen family’. Vice Ganda plays Twinkle , a nurturing maternal figure on the verge of completing the adoption of Angel (Lucas Andalio). The story takes a dramatic turn with the arrival of Mara (Nadine Lustre), Angel’s biological mother, setting off a powerful exploration of motherhood, sacrifice, and acceptance.

For Beautéderm, the block screening was more than a movie night. It served as a platform to support meaningful storytelling and to celebrate Vice Ganda, who was recently named brand ambassador of Belle Dolls , Beautéderm’s beauty drink. The event also reflected the longstanding partnership between Tan and Vice Ganda, which includes collaborative scholarship initiatives even before this latest brand engagement.