At the heart of the City of San Fernando and Mexico, the taste and experience of Central Luzon is within reach. More than fifty exhibitors featured various products, amenities and industries during the second annual regional tourism and trade fair at SM City Pampanga Event Center.

Organized by the City of San Fernando and Mexico Tourism offices headed by Ching Pangilinan and Mike Castañeda respectively, the event will run from Sept. 25-27.

Expressing their support, Mexico LGU’s Vice Mayor Susana Siron, VM , councilors Rex Calma, Trina Guevarra and CSF Mayor Vilma Caluag, together with councilors Ricky Hizon, Reggie David attended the opening salvo.

“Lahat ay kasama at katuwang natin…nagpapatunay ang aktibidad na ito sa ating partnership. I hope hindi natatapos dito ang ang pagtangkilik sa mga produkto ng ating rehiyon,” said Caluag.

SM AVP for North Luzon 5 Andrea Rodriguez, SM City Pampanga’s Assistant Mall manager Charmaine Bacani also graced the event.

Furthermore, Central Luzon Tourism Regional Director Richard Daenos visited the trade fair together with various local tourism officers in the region.

“Let us show love and support because we deserve all the good things that are bound to happen. Love Central Luzon, Love Pampanga!” said Daenos.