Cebu Pacific (PSE: CEB), the Philippines’ leading airline, is spreading holiday cheer by delivering more than 5,000 Christmas packs to families in communities recently affected by typhoons.
The Christmas packs, which include food staples and hygiene essentials, were distributed in Aurora, Bacolod, Cebu, Iloilo, and Palawan. To further support recovery efforts, Cebu Pacific also turned over Waves for Water (W4W) filtration systems to local government units, helping improve access to safe drinking water and boost community preparedness for future emergencies.
“These Pamasko packs may be simple, but they carry our genuine wish to bring comfort and dignity back to families in need,” said Candice Iyog, Cebu Pacific’s Chief Marketing and Customer Experience Officer. “We want them to know they are valued and supported not only this Christmas season but as they continue to rebuild.”
The airline worked closely with local government units and on-ground partners to ensure the timely and safe delivery of the donations, leveraging its extensive domestic route network to transport the aid efficiently.
The initiative forms part of Cebu Pacific’s continuing corporate social responsibility efforts, reflecting its commitment to supporting communities nationwide beyond air travel. With a network spanning 36 domestic and 27 international destinations across Asia, Australia, and the Middle East, Cebu Pacific continues to connect Filipinos while contributing to the country’s recovery and growth.
