Cebu Pacific (CEB) ushered in 2026 with the launch of its new brand film, “Si Cebie at Ako,” a heartfelt story that follows the journey of an aspiring flight attendant and reflects a universal truth: every dream comes with challenges, but perseverance turns aspirations into reality.

The release of the film officially kicks off Cebu Pacific’s 30th anniversary celebration this year, highlighting the airline’s three-decade journey alongside the dreams of millions of Filipinos.

“For three decades, Cebu Pacific has lived this truth,” said Candice Iyog, CEB Chief Marketing and Customer Experience Officer. “Through hurdles, setbacks, and moments of uncertainty, what kept us going was the belief that every flight we operate brings someone closer to their dream—closer to family, to opportunities, to new beginnings.”

Over the years, Cebu Pacific has carried Filipinos to destinations near and far—for family reunions, cultural discoveries, career opportunities, and long-awaited adventures. Beyond simply connecting places, the airline has been part of life-changing journeys that transform personal aspirations into meaningful milestones.

As it continues to serve millions of passengers, CEB witnesses stories of struggle and triumph every day. Having faced its own challenges as an airline, Cebu Pacific draws inspiration from the grit, resilience, and hope of every Juan it flies—stories that are reflected in its anniversary film.

“Si Cebie at Ako” serves as a reminder that wherever the journey may lead, dreams are always worth chasing.