𝐶𝑙𝑜𝑠𝑒 𝑡𝑜 2,500 𝑐𝑦𝑐𝑙𝑖𝑠𝑡𝑠 𝑟𝑜𝑑𝑒 𝑡ℎ𝑒 𝑠𝑡𝑟𝑒𝑒𝑡𝑠 𝑜𝑓 𝑉𝑒𝑟𝑚𝑜𝑠𝑎 𝑡𝑜 𝑐𝑒𝑙𝑒𝑏𝑟𝑎𝑡𝑒 𝑎 𝑑𝑎𝑦 𝑠ℎ𝑎𝑟𝑒𝑑 𝑤𝑖𝑡ℎ 𝑓𝑎𝑚𝑖𝑙𝑦 𝑎𝑛𝑑 𝑓𝑟𝑖𝑒𝑛𝑑𝑠!

Excitement mounts among cycling enthusiasts and newbies as they participated in the Inaugural Shopwise Bike Fest, scheduled on May 19, 2024.

With title sponsor Shopwise, a prominent retail chain dedicated to advocating an active and wholesome way of life, the Bike Fest inspired individuals and families to embrace the benefits of cycling.

The fun ride that attracted almost 2.500 participants, featured three distances for adult categories – a 45KM ride, a 30KM ride and a 60KM individual and corporate open. Kids from 6 to 15 years old will have their 30-minute solo ride or a 30-minute family ride. Smaller kids ages 2 to 5 years old will have their own Tricycle ride with options to go for the 100m or the 500m course. Each registrant received a drift shirt or a bike jersey (45km & 60km), a finisher’s medal, a registration loot bag, and a grocery bag full of goodies from Shopwise!

Mayor Alex Advincula of Imus City emphasized the city’s commitment to foster

community engagement with events that promote the well-being of its citizens. Vermosa strengthens its standing as the preferred location for the new cycling event.  With the increase in engagement and participation of the local community and beyond, the Shopwise Bike Fest shows that the cycling market is broad and inclusive.

This event also served as a platform for Shopwise to cultivate a spirit of camaraderie among cyclists and to motivate a broader audience to integrate cycling into their lives as an enjoyable and eco-friendly means of travel and leisure. The hypermarket brand of Robinsons Retail Holdings, Inc. has long supported its customers with unlimited access to quality products by offering a wide range of international grocery shopping.

“At Shopwise, we have always been committed to providing our valued customers with access to quality products and opportunities that enrich their lives. Now, with the Shopwise BikeFest, we are taking this commitment one step further by promoting the joy and benefits of urban cycling to our wider community,” said Mr. Kerwin L. Legarde, General Manager of Shopwise.

“We are thrilled to organize the first Shopwise Bike Fest at Vermosa, Cavite,/” said Ms. Princess Galura, General Manager of The IRONMAN Group Philippines, organizer of the event. “We welcome Shopwise and applaud them for sponsoring such an inclusive and positive initiative. Cycling is not only a great way to stay fit and healthy, but it also allows people to connect with nature and each other. Partnering with Shopwise and the City of Imus allows these events to be available for the wider community.”

The Shopwise Bike Fest featured secure urban cycling, hydration and other top-notch athlete support.  In addition, there were food and refreshment stalls, as well as exhibitor booths showcasing the latest  cycling gear and accessories. Participants  also got to share the road with their favourite celebrities and athletes – Sam YG, Buji Babiera, and Triathletes Nikko Huelgas and Aira Lopez.

The Bike Fest event of Shopwise was organized by the IRONMAN Group Philippines, Sunrise Events Inc. with partnership with the City of Imus in Cavite, Ayala Vermosa Sports Hub, with media partners Manila Bulletin and Tempo.