DTI-3 orients MSMEs on Digitalization and AI for

Events, Features

DTI-3 orients MSMEs on Digitalization and AI for

To help micro, small, and medium enterprises (MSMEs) navigate the digital landscape, the Department of Trade and Industry – Region 3 (DTI-3), in partnership with the Department of Information and Communications Technology (DICT) Region 3, hosted an online orientation on Digitalization and Artificial Intelligence (AI) for MSMEs on January 28, 2025. The event was conducted via Zoom Video Conference.

The virtual session attracted 100 MSME participants from Central Luzon and neighboring regions, reflecting a growing interest among local entrepreneurs to harness digital tools for business growth and development.

Ms. Ofelia Tamayo-Borral, Digital Transformation Center Manager of DTC Central Luzon, served as the event’s resource speaker. Drawing from her expertise in digital transformation, Ms. Tamayo-Borral shared practical strategies aimed at boosting efficiency, fostering innovation, and enhancing competitiveness within MSMEs. She also explored the role of AI in streamlining operations, improving customer engagement, and driving growth in today’s digital economy.

This initiative is part of DTI-3’s ongoing efforts to support MSMEs in their digital transformation journey, ensuring they remain resilient and competitive in the evolving digital marketplace.

DTI-3 Supervising Trade-Industry Development Specialist Jojo Toledo IV emphasized the importance of AI for business growth during his remarks.

“Adopting technology, especially Artificial Intelligence (AI), is crucial for enhancing business capabilities, expanding market reach, and improving the competitiveness of MSMEs. Through this webinar, we aim to provide you with insights and strategies on how to leverage digital technologies and AI to optimize operations, grow your business, and stay ahead in the market,” Toledo said.

This activity aligns with DTI Secretary Ma. Cristina Aldeguer-Roque’s five-point agenda for MSME growth, which includes promoting the use of AI and digitalization, diversifying business models, providing funding support, creating franchising opportunities, and offering strategic mentoring and learning programs for MSMEs. DTI-3 remains committed to advancing the interests of MSMEs throughout the region.