The Grafik Hotel Collection, the newest hotel venture of Filinvest Hospitality Corporation (FHC), is seen to strengthen Camp John Hay’s position as a tourism and investment destination and become a contributor to the economic growth of Baguio.
During the topping off ceremony for the Grafik Pine House Baguio last June 14, Bases Conversion and Development Authority (BCDA) President and Chief Executive Officer Joshua M. Bingcang underscored the role to be played by FHC’s project in the development of the camp.
“We welcome this development as it will enhance the potential and future growth of Camp John Hay. This may be occupying a tiny spot in John Hay, but this will be the nucleus of growth moving forward,” PCEO Bingcang said.
John Hay Management Corp. (JHMC) President and CEO Marlo Ignacio V. Quadra likewise expressed confidence in the project’s potential to boost the John Hay Special Economic Zone’s appeal as both a tourism and investment destination.
“This project resonates deeply with our vision for Camp John Hay. As the estate manager, we aim to maximize the potential of this historical site to be a thriving economic center that brings not only tourism activities in this summer capital, but also investment opportunities,” PCEO Quadra said.
The Grafik Hotel Collection is FHC’s newest line of hotels, and its property Camp John Hay, Baguio is the first in the collection.
With a total investment of Php2.7 billion, Grafik Pine House Baguio is designed to have 256 upscale rooms and suites, five food and beverage outlets, meeting spaces, and a spa. The hotel is expected to open in the first quarter of 2025.
According to FHC, the project has generated around 3,000 jobs during its construction phase, and will create up to 300 more employment opportunities once it becomes operational.
“The Grafik Hotel Collection is poised to make a significant impact on the economy here in Baguio. It has created numerous jobs and will create more high-quality hospitality jobs as it opens. It will uplift the community,” said FHC First Senior Vice President Francis Nathaniel C. Gotianun.
