Laguna’s finest products are heading north as Tatak Pinoy: Likhang Laguna Goes to Pampanga showcases the best of what the province has to offer. From March 25 to 30, 2025, SM City Clark will host this exciting trade fair, bringing 30 micro, small, and medium enterprises (MSMEs) to display their high-quality, innovative creations.

Organized by the Department of Trade and Industry (DTI) – Laguna, in collaboration with the Provincial Government of Laguna, SM City Clark, and DTI Region 3, this much-awaited event promises to spotlight local talent and craftsmanship. It is a follow-up to the success of Tatak Pinoy: Likhang Laguna Goes to USA in November 2024, furthering Laguna’s commitment to supporting local entrepreneurs on both national and international stages.

As a key business and tourism hub in Central Luzon, Pampanga provides the perfect platform for Laguna’s entrepreneurs to tap into a wider market. The trade fair will feature MSMEs, including those with the prestigious Laguna Product Seal, and businesses that participated in the USA event. It will also offer opportunities for business matching and exploring potential market linkages.

Visitors to the fair can expect a diverse array of products that showcase Laguna’s rich heritage and entrepreneurial spirit. The event will feature handwoven water hyacinth handicrafts, stylish polymer clay accessories, finely crafted furniture, woodworks, and other arts and crafts. Fashion enthusiasts can also shop for modern barong, Filipiñanas, footwear, bags, and other accessories.

For food lovers, the fair will be a gastronomic delight, with popular Laguna delicacies such as buko pie, baked tikoy, polvoron, biskoti, and cassava de leche. Unique local offerings, including lambanog, suka, and natural chips, will also be available. Wellness products like virgin coconut oil, natural juices, insulin teas, and capsules will cater to health-conscious shoppers.

DTI-Laguna continues to support the province’s MSMEs by providing assistance in product development, improving market access, and ensuring compliance with global standards. The agency’s ongoing efforts aim to connect Laguna’s homegrown businesses with broader audiences while encouraging regional trade and cooperation.

With Pampanga’s thriving investment and tourism scene, this event will not only introduce Laguna’s best products to Central Luzon but also bolster support for Filipino craftsmanship and innovation.