The country’s longest-running provincial trade fair opened its doors at SMX Convention Center, SM Aura, marking a milestone return for the Negros Trade Fair (NTF) with its 39th edition, “Himbon” — a Hiligaynon word that means to gather.
Nearly two decades since it last graced an SM venue, the beloved fair once again takes the spotlight, rekindling its legacy that began in the mid-1990s at SM Megamall’s Megatrade Hall. What started with just 30 vendors has now blossomed into a premier showcase of Negrense heritage and innovation.
Hosted by the Association of Negros Producers (ANP) in partnership with SM Supermalls, the grand opening drew government officials, business leaders, artisans, media, and influencers, all gathered to celebrate Negros’ enduring artistry and entrepreneurial spirit.
“This fair is more than an exhibition — it is a gathering that celebrates the best of Negros. We are honored to host it here at SMX Aura and help ensure that Negrense heritage and creativity continue to thrive for future generations,” said Steven Tan, President of SM Supermalls.
A Showcase of Negrense Excellence
Guests explored six vibrant categories, each reflecting the province’s cultural and creative heartbeat:
- Food – Authentic delicacies, heirloom recipes, and artisanal flavors
- Fashion – Handwoven textiles, sustainable wear, and heritage-inspired style
- Gifts, Décor & Homestyle** – Handcrafted designs blending tradition with modern elegance
- Natural & Organic – Skincare, wellness, and eco-conscious lifestyle finds
- Tourism – Destinations and cultural journeys that celebrate Negros
- Furniture & Furnishings – Export-quality pieces inspired by Negros’ soul and soil
The Biggest Fair Yet
Now on its 39th year, the Negros Trade Fair has grown into a national institution for MSMEs, elevating Negrense creativity onto the global stage. This year’s edition is its largest to date, featuring 139 exhibitors across 2,500 square meters of exhibition space.
Running from September 23 to 28, 2025, visitors are invited to discover, taste, and shop the best of Negros — a vibrant gathering where heritage meets modernity.
