“𝐻𝑢𝑤𝑎𝑔 𝑘𝑎𝑛𝑔 𝑚𝑎𝑡𝑎𝑘𝑜𝑡. ‘𝐷𝑖 𝑚𝑜 𝑏𝑎 𝑎𝑙𝑎𝑚 𝑛𝑎𝑛𝑑𝑖𝑡𝑜 𝑙𝑎𝑛𝑔 𝑎𝑘𝑜 𝑠𝑎 𝑖𝑦𝑜𝑛𝑔 𝑡𝑎𝑏𝑖? ‘𝐷𝑖 𝑘𝑖𝑡𝑎 𝑝𝑎𝑏𝑎𝑏𝑎𝑦𝑎𝑎𝑛 𝑘𝑎𝑖𝑙𝑎𝑛𝑚𝑎𝑛.”
PLDT Home’s latest video resonates deeply, capturing the essence of family support and connection with a fresh take on an iconic 90s song. “Huwag Kang Matakot” by the Eraserheads, originally penned by lead vocalist Ely Buendia, gets a renewed twist in the brand’s message: “We are here for you.”
For 96 years, PLDT Home has been at the heart of Filipino homes, ensuring that generations of families stay connected, creating bonds, and making memories. This year, PLDT Home reinforces its commitment to delivering reliable technology and services that allow families to strengthen their relationships and enrich their lives, no matter where they are.
A Timely Message of Support for the New Year
As the new year unfolds, PLDT Home shares an empowering message of support, emphasizing its promise to provide even stronger and more meaningful connections for every family it serves. “PLDT Home is here for you, keeping you connected, especially in the moments that matter the most,” said Jeremiah de la Cruz, PLDT Senior Vice President and Head of Home Business Group.
In the video, the familiar melody of “Huwag Kang Matakot” serves as the perfect backdrop, amplifying the brand’s reassuring message. The song’s lyrics offer comfort and strength, reinforcing the importance of family presence and unwavering support.
The video highlights the intimate moments of a Filipino family’s support system, including a father comforting his son before a big exam, a mother consoling her daughter facing cyberbullying, a daughter using the family’s security cameras to ensure her mother’s safety, and a son cheering up his sick mother through a video call. The video closes with a powerful portrayal of a family supporting each other despite the distance—showcasing how PLDT Home is the lifeline connecting them all.
Embracing Digital Innovation for a Better Future
PLDT Home’s commitment to supporting Filipino families goes beyond just emotional connections. The brand is also at the forefront of technological advancements, offering cutting-edge services like the country’s fastest internet speeds of up to 10 Gbps with Fiber Gigabit, and delivering affordable broadband services such as Fiber Unli All, ensuring families stay connected wherever they are.
In its quest to make digital services more accessible, PLDT Home also introduced the “Always On” hybrid modem, a groundbreaking technology that automatically switches from fiber to LTE during internet downtime, and creates a service request for convenience.
Further enhancing customer care, PLDT Home offers personalized support through both its frontline services and digital channels, including the introduction of Cebuano language support for its customer service line. AI-assisted programs are also in place to provide faster and more efficient services. These innovations are part of PLDT’s broader goal of providing reliable digital solutions to Filipino households, especially those in rural areas.
PLDT Home’s “We Are Here for You” video and its continued digital innovations exemplify the company’s dedication to creating stronger connections and supporting families as they navigate the challenges of the modern world. With PLDT Home, Filipinos can count on not just a service provider, but a reliable partner in building brighter futures.
