SM Supermalls solidified its global standing and community-driven mission as it swept seven major honors at the 2025 International Business Awards (IBA) in Lisbon, Portugal. The wins — two Gold, four Silver, and one Bronze — highlighted the company’s strongest community-centered campaigns, reaffirming its commitment to purposeful, people-first initiatives.
Leading the victories were Gold Awards for the 100 Days of Joy campaign, named Branded Content Campaign of the Year, and the SM Art Market, which earned Art, Entertainment & Public – Art Event of the Year. Silver Awards recognized SM Supermalls’ sustainability and CSR efforts, including Building a Greener Philippines, SM Cares’ Mall for All, the SM Cares Coastal Cleanup, and Tribe Marketing Revolution for its data-driven brand strategy.
SM Cares’ Book Nook rounded out the achievements with a Bronze Award for CSR excellence.The sweep reflects SM Supermalls’ belief that true business success lies in creating positive impact — from advancing sustainability and inclusivity to supporting local artists and strengthening consumer engagement.
“These awards are a reflection of our deep commitment to serving communities beyond retail,” said SM Supermalls Executive Vice President for Marketing Joaquin L. San Agustin.Regarded as one of the world’s premier business recognitions, the International Business Awards honor innovation, excellence, and social impact. With its impressive win, SM Supermalls further cements its reputation as a global leader that pairs business success with heart, proving that communities thrive when purpose drives progress.
