Annually, SM City Olongapo Central and SM City Olongapo Downtown Customer Relations Service (CRS) Department and security personnel engage in a heartwarming volunteerism activity by distributing gifts and provide needs to impoverished, malnourished and sick children and young adults with disabilities and with deformities of International Children’s Advocate, Inc. also known as Nino’s Pagasa Center.

SM’s dedicated security personnel come together each year on December 16th for a heartening volunteerism activity. This initiative goes beyond conventional gift-giving, it also became a platform for uncovering the incredible abilities of these young individuals, they were awe-inspired by the remarkable talents exhibited by these resilient youngsters. Despite facing challenges due to their disabilities, these children have showcased an extraordinary array of talents that surpassed expectations.

Ninos Pagasa Center Director Araceli Menor expressed her heartfelt gratitude to SM for always bringing hope and smile to these children.

Through this annual tradition, SM aims not only to brighten the day of their beneficiaries but also to inspire others to embrace empathy and compassion towards those with different abilities.