๐ก๐ฎ๐บ๐ฒ๐ฑ ๐ฎ๐ฌ๐ฎ๐ฐ ๐ฅ๐๐บ ๐๐ฟ๐ฎ๐ป๐ฑ ๐๐ต๐ฎ๐บ๐ฝ๐ถ๐ผ๐ป
Tanduay has achieved a major milestone, climbing to 7th place in The Spirits Business’ Top 10 Best-Selling Brand Champions list for 2024, while also being recognized as the publicationโs Rum Brand Champion for the year.
โBeing recognized as a Brand Champion is a great honor,โ said Tanduay Distillers, Inc. COO Kyle Tan. โIt reflects the hard work of our team, the trust of our customers, and our unwavering commitment to quality, innovation, and excellence.โ
Steady Growth Amid Global Challenges
Despite headwinds in the global spirits market, Tanduay recorded a 1.9% increase in sales, moving 23.8 million nine-liter cases in 2024. It was the only rum brand to break into the global top ten, rising from 9th place the previous year.
โEveryone loves a good comeback story, and Tanduayโs bounce back last year is a classic example,โ The Spirits Business noted in its report, which ranks the worldโs top-performing spirits brands based on annual case sales and brand performance.
Homegrown Strength, Global Reach
Tanduayโs flagship Tanduay 5 Years continues to drive growth, supported by strong performances from Tanduay Light and Tanduay Select. While the Philippines remains its core market, the brand is also gaining traction in key territories like the United States, Belgium, Ukraine, and the United Arab Emirates.
Looking ahead, Tanduay is preparing to expand into the premium spirits market, introducing new offerings for both local and global high-end consumers.
Behind the Brand Champion Title
The Spirits Business selects its Brand Champions not solely based on impressive sales figures, but also on factors like marketing strategies, product innovation, and brand consistency over the years.
A Win for the Philippines
Tanduay is not just the only rum brand in the top 10โitโs also the only Filipino brand to make the prestigious list.
โItโs a moment of immense pride to see a homegrown Philippine brand recognized alongside the biggest global names,โ Tan added. โThis isnโt just a win for Tanduayโitโs a win for the Filipino.โ
