In response to the rising demand for convenience and quality in drinking experiences, Tanduay has embraced the ready-to-drink (RTD) trend with its lineup of Tanduay Cocktails — pre-mixed, easy-to-serve beverages perfect for any occasion.
“Consumers today want hassle-free options without compromising on flavor,” said Janno Gironella, Jr., Tanduay’s Head of Research and Development. “We took the time to perfect these cocktail blends to deliver the same quality people expect when ordering at a bar.”
Tanduay Cocktails are available in six crowd-favorite flavors, including:
- Green Margarita, Strawberry Daiquiri, and Piñacolada (in 3-liter boxes and 1.75-liter pouches)
- Sex on the Beach, Cosmopolitan, and Long Island (in 1.75-liter pouches)
These cocktails are ideal for both intimate gatherings and large celebrations—no bartending skills required. Just chill, pour, and enjoy.
The popularity of RTD beverages continues to rise, driven by fast-paced lifestyles, at-home entertaining, and the growing interest in mixology culture. Tanduay’s foray into this space reflects its commitment to innovation while honoring its heritage.
“Our goal is to evolve with our consumers while staying rooted in what makes Tanduay uniquely Filipino and globally competitive,” Gironella added.
Tanduay, founded in 1854, holds the distinction of being the World’s No. 1 Rum for seven consecutive years, with multiple accolades from prestigious international spirits competitions.
Tanduay Cocktails are available in leading supermarkets, online via Shopee, Lazada, and at the brand’s official e-commerce site: www.shots.ph.
