Universal Robina Corp. (URC) continues to make a mark in Filipino homes, with six of its brands among the top picks for millions of households, as confirmed by the latest Brand Footprint report from brand consulting firm Kantar Group.
The report highlights that three URC brands—C2, Nissin, and Cream All—have climbed in popularity in the past year. Great Taste coffee ranks among the top 10 in the Total FMCG and Beverages categories, while Piattos holds its place among the most popular food brands. For the first time, Payless instant noodles also joins the ranks of the top 20 most chosen food brands.
URC’s Chief Marketing Officer, Mian David, celebrated the recognition, saying, “We are thrilled that our beloved brands continue to delight Filipinos daily. This inspires us to keep offering high-quality, valuable products to Filipino consumers who have loved Great Taste, C2, Piattos, Payless, Nissin, and Cream All across generations.”
Kantar’s Brand Footprint study uses a metric known as “consumer reach points” (CRP) to measure brand popularity based on the number of shoppers and the frequency of purchases. It provides insight into which brands are winning at the point of purchase.
According to Kantar’s Strategic Insights Director, Mieke Bartholomeus, Filipino spending on FMCG products is rising, creating more opportunities for brands to capture market share. URC’s Great Taste coffee, with 440 million CRP, ranked 8th in FMCG overall and 4th in beverages, while ready-to-drink tea brand C2 increased its CRP by 25% to reach the 14th spot in beverages.
C2’s popularity soared with an additional 281,000 households choosing the brand in 2023, with expanded availability in groceries, sari-sari stores, and market stalls. In the food category, Piattos retained its 7th spot, Nissin instant noodles climbed to 16th, and Payless made its debut in the top 20 with a CRP of 74 million, largely due to the popularity of Payless Xtra Big and the growing traction of the newly-launched Payless Sakto.
Kantar’s Worldpanel Division, which produced this report, provides a comprehensive understanding of consumer behavior, offering insights to shape the brands of tomorrow.
URC, a major food and beverage producer in the Philippines, has been part of Filipinos’ daily lives for decades, with iconic brands such as Great Taste, C2, Piattos, and Cream-O. Expanding its reach, URC also has a significant presence across ASEAN with popular regional brands like Lexus, Tivoli, and Fun-O.
