Union Bank of the Philippines has been recognized as the “Best Wealth Management Bank in the Philippines” at the 2025 Global Excellence in Retail Finance Awards by The Asian Banker, held in Tokyo, Japan, last February. This prestigious award highlights the bank’s commitment to financial excellence, digital innovation, and customer-centric wealth management solutions.
Setting a New Standard in Wealth Management
According to The Asian Banker’s citation, UnionBank has significantly strengthened its wealth management services by successfully integrating the acquired Citi wealth business, broadening its offerings for both emerging affluent individuals and high-net-worth investors. The bank’s innovative approach provides tailored wealth solutions that evolve alongside the financial needs of its clients.
“For its integration of acquired expertise, relentless commitment to innovation, and dedication to delivering sophisticated wealth solutions, UnionBank is honored with the title of Best Wealth Management Bank in the Philippines,” the citation reads. “This recognition reflects the bank’s mission to empower Filipinos in achieving their financial goals through world-class wealth management services.”
Introducing Elite and Access: Pioneering Wealth Solutions
A key development in UnionBank’s wealth management journey is the introduction of two groundbreaking programs—Access and Elite —designed to cater to different client segments:
- Access is tailored for emerging affluent clients, offering digital tools and a comprehensive range of investment products.
- Elite is designed for high-net-worth individuals, providing personalized financial planning, exclusive global investment opportunities, and dedicated relationship management.
These programs redefine accessibility and personalization, ensuring clients receive the right level of expertise, support, and offerings according to their financial standing and goals.
Commitment to Excellence and Innovation
“We thank The Asian Banker for recognizing our unwavering commitment to excellence, innovation, and, most importantly, our clients,” said Therese Chan, UnionBank’s Head of Wealth and Brokerage and Board Director of UB Financial Services and Insurance Brokerage Inc. (UFSI). “At UnionBank, wealth management is about building trust, securing futures, and creating opportunities. We remain dedicated to setting new standards and helping our clients achieve their financial goals.”
UnionBank’s wealth management capabilities are further reinforced by its world-class Wealth Center, which was launched on the same day the bank received its prestigious award.
Digital Innovation and Global Investment Access
UnionBank continues to lead with its enhanced digital wealth platform, allowing clients to access global investment products without the need for offshore accounts. This innovation enables secure, seamless access to a wide range of investment opportunities from a digital-first banking experience.
By combining cutting-edge technology with personalized advisory services, UnionBank has solidified its position as the preferred partner for wealth clients across the Philippines. Its blend of innovation, accessibility, and global investment integration sets a new gold standard in the country’s wealth management sector.
Looking ahead, UnionBank remains focused on elevating wealth management in the Philippines, paving the way for a smarter, more inclusive financial future for its clients.
For more information about UnionBank Elite, visit www.unionbankph.com/wealth/elite or email ubwealth@unionbankph.com.
