Twenty-six micro, small, and medium enterprises (MSMEs) from Central Luzon are proudly showcasing their best products at the 2025 Bagong Pilipinas National Food Fair, happening from April 9 to 13 at the Megatrade Hall, SM Megamall in Mandaluyong City.
Supported by the Department of Trade and Industry (DTI) Regional Office III, the participating MSMEs hail from Aurora (2), Bataan (5), Bulacan (9), Nueva Ecija (2), Pampanga (3), Tarlac (4), and Zambales (1). Together, they present a rich tapestry of the region’s culinary heritage—from classic favorites to fresh, innovative flavors.

Visitors can explore a wide range of regional specialties, including coco jam, peanut butter, dried herring in oil, crab paste, atsara, araro cookies, buko pie, yema, organic rice, mushroom chips, yogurt, carabao milk, cheese, frozen meats, herbal supplements, and more.
These MSMEs have benefited from DTI’s ongoing support through programs such as One Town, One Product (OTOP), product development, training workshops, business mentoring, and market matching initiatives. The goal: to sharpen product quality, strengthen branding, and boost competitiveness both locally and internationally.
The Bagong Pilipinas National Food Fair is a flagship event that celebrates Filipino food culture and champions local food entrepreneurs. It provides valuable exposure for MSMEs and opens doors to new markets, partnerships, and customers.
DTI Regional Director Edna D. Dizon expressed her pride in the delegation: “This event is a celebration of Filipino ingenuity and flavors. We’re proud to showcase Central Luzon’s best and support our MSMEs in their journey toward innovation, growth, and greater market access.”
Through continuous support and empowerment, DTI affirms its commitment to helping Filipino MSMEs thrive and contribute to inclusive economic progress.