Bacolod’s signature warmth and optimism take on a new form in Saludad, PHINMA Properties’ first masterplanned township in the region—a vibrant 21-hectare community designed to bring travelers, families, returning OFWs, and dreamers together.

Co-created with JEPP Real Estate Co. and masterplanned by Royal Pineda+, Saludad reflects the essence of Negrense living by weaving Bacolod’s natural landscapes, creativity, and culture into walkable neighborhoods filled with homes, schools, hotels, and lifestyle destinations.

From Maayo Terraces’ modern mid-rise living to Likha Estates’ family-centered spaces, the township offers a fresh start for residents and a welcoming experience for visitors. Its recent Saludad Socials event during the 2025 MassKara Festival previewed this vision, showcasing Bacolod’s artistry and community spirit through piaya-making, artisan markets, performances, and interactive cultural installations.

“Saludad represents what modern communities should be—deeply rooted yet forward-looking,” says PHINMA Properties President and CEO Raphael B. Felix. With upcoming developments like Southwestern University PHINMA, TRYP by Wyndham Hotel, and dynamic commercial hubs, Saludad is set to redefine Bacolod as a destination where living, culture, and commerce thrive together—capturing the joy and potential that make the City of Smiles truly special.