The presidential bid of Vice President Leni Robredo has adopted the rose as its symbol in the three-month campaign that officially begins on Tuesday, February 8.

“The rose is the symbol of our campaign because in our country, the rose also stands for love, hope, and a better life,” said Barry Gutierrez, Robredo’s spokesperson.

“Ito ang angkop na tatak na sumasalamin sa sentro ng ating laban – ang puso ng bawat Pilipino na nagbibigay buhay sa ating People’s Campaign. Ang katagang ‘Rosas ang kulay ng bukas’ ay ang pangarap na bitbit ng ating pangakong ‘Gobyernong Tapat, Angat Buhay Lahat’,” Gutierrez added.

The symbol was launched on Monday, February 7, on Robredo’s official Facebook page.

Flowers have been part of key political moments all over the world. The rose has stood for movements for democracy and freedom.

The rose now complements pink, which is Robredo’s campaign color that was spontaneously adopted by her supporters.

After Robredo declared her presidential bid on October 7, people celebrated through their Facebook, Twitter, and Instagram posts, as the pandemic kept the majority indoors. Social media feeds turned into different shades of pink which has symbolized political protest and change.

The rose and the color pink have always been associated with women, as well.

And as Robredo, the only female presidential candidate, said in a recent forum, the last man standing will still be a woman.