The 28th Likha ng Central Luzon Trade Fair generated ₱58.49 million in sales, exceeding its ₱38-million target by 53.55 percent and showcasing the growing market competitiveness of Central Luzon products.

Held September 23–27, 2026, at SM Megamall’s Megatrade Hall 2, the five-day fair featured 151 exhibitors from the region’s seven provinces under the theme “Products Reimagined, Made for the World.”

Of the total sales, ₱22.6 million came from cash transactions, ₱26.64 million from booked orders, and ₱9.2 million from deals under negotiation.

Bataan led provincial sales with ₱19.02 million, followed by Pampanga (₱15.08 million), Tarlac (₱7.43 million), Nueva Ecija (₱6.80 million), Bulacan (₱5.21 million), Zambales (₱2.60 million), and Aurora (₱2.32 million).

This year’s performance also surpassed the 2025 sales record of ₱57.85 million.

DTI-3 Regional Director Edna D. Dizon attributed the fair’s success to the creativity, resilience, and entrepreneurial spirit of Central Luzon’s micro, small, and medium enterprises (MSMEs).

Beyond sales, Dizon emphasized the valuable market opportunities, business connections, and wider exposure gained by participating entrepreneurs.

She also thanked the exhibitors, buyers, partner organizations, media, and the public for supporting local enterprises.

Organized by DTI-3 in partnership with PhilExport-3, Regional Development Council-3, SM Supermalls, and the Central Luzon Growth Corridor Foundation Inc., the annual trade fair serves as a major platform for MSMEs to expand their markets and strengthen their presence in domestic and international trade.

The record-breaking turnout reinforces Central Luzon’s growing reputation as a source of innovative, competitive, and world-class products.