Cebu Pacific (PSE: CEB) is strengthening its partnership with the Korea Tourism Organization (KTO) to encourage more Filipinos to explore South Korea, with both organizations targeting 30,000 Filipino visitors in 2027.

Formalized through a signing ceremony on November 6, the partnership aims to make Korea more accessible through tourism promotions, airfare deals, joint marketing campaigns, and consumer engagement initiatives.

The ceremony was attended by KTO President and CEO Sung Hyeuck Park, Cebu Pacific President and Chief Commercial Officer Xander Lao, and Chief Marketing and Customer Experience Officer Candice Iyog.

Under the agreement, the two organizations will also explore promotional activities featuring Korean pop culture and Hallyu-related content, while identifying opportunities to strengthen air connectivity and support route development.

Cebu Pacific currently operates direct flights to Incheon from Manila and Cebu, providing Filipino travelers with convenient access to one of their most popular international destinations.

Iyog said the collaboration goes beyond making travel more affordable, highlighting its role in promoting cultural exchange and strengthening ties between the Philippines and South Korea.

Park, meanwhile, emphasized the importance of the Philippine market to Korean tourism and welcomed the continued partnership in encouraging more Filipinos to experience Korea’s culture, attractions, and unique offerings.

Travelers can look forward to more joint promotions and travel deals through the partnership.