Builds and upgrades in Northern and Central Luzon

Globe has outperformed its rollout of new mobile site builds in North and Central Luzon from last year and has already surpassed its 2020 record. Similarly, Globe has increased its mobile site upgrades in the area by 2.5 times compared to last year.

“We strive for a world-class internet in Northern and Central Luzon. We want to give a better customer experience, especially in times like these when connectivity is critical for family and work,” said Eula Ulanday, Globe Director and Program Lead for Wireless New Site Build.

In the past three quarters, Globe doubled its network site builds in Northern and Central Luzon while already surpassing its 2020 benchmark. New sites were built to expand the coverage and presence of Globe’s network and to provide better signal quality for its customers. This year, most of these sites were located in Pangasinan, Nueva Ecija, Pampanga, Bulacan, and Isabela.

“It is a record-breaking year for all of us despite the pandemic and even with these record builds, we are not yet stopping,” she added.

On the other hand, Levi Lopez, Globe Vice President for Program Delivery, said that the company continues to upgrade its existing sites to serve the growing needs of its customers.

“Using a highway as an analogy, we are adding more lanes to existing ones so more customers can pass through at better speeds and more capacity. Our upgrades include expanding hardware with a larger capacity so the system can accommodate the growing data usage of customers and provide better service within the area it serves,” said Lopez.

Lopez also explained that local electrical cooperatives have a vital role in upgrading the network facilities. Globe is able to increase its system capacity when these cooperatives upgrade the power transformers of cell sites, resulting in better connectivity for customers.

“Powering up cell sites is a crucial part of activating new sites and mobile upgrades. If we can get more coops to support us by fast-tracking their power upgrades, we can increase the capacity of our systems faster, allowing more customers to experience significant improvements in their call, SMS, and data services,” he said.

More than just augmenting capacity, Globe has also widened its reach for Long-Term Evolution (LTE) networks in the region by 40% as of the last quarter. More customers can now access LTE, as evidenced by the increasing data traffic for the same period.

Globe has earmarked an unprecedented P76 billion in capital expenditures this year to enhance its network. So far, it has added 1,100 new cell sites and upgraded 13,300 mobile sites.

Globe strongly supports the United Nations Sustainable Development Goals (UN SDGs), particularly UN SDG No. 9, highlighting the roles of infrastructure and innovation as crucial drivers of economic growth and development. Globe is committed to upholding the UN Global Compact principles and contributes to 10 UN SDGs.