SM Cares, with SM Supermalls and Toy Kingdom, returned with their annual Christmas charity project, the SM Bears of Joy. This year, SM malls in Olongapo distributed Bears of Joy plushies to their chosen beneficiaries, including the kids of Kalalake Elementary School and SPED Center, Rotary of Empowered Leaders and kids of St. Joseph College Junior High School.
SM Supermalls is proud to launch the 2023 BPOP Bears of Joy. Inspired by KPop /PPop themes, this is an exciting initiative aimed at making a difference in the lives of children and contributing to a better future for our community.
“SM Bears of Joy,” an annual donations initiative sponsored by SM Cares, SM Supermalls, and Toy Kingdom, recently concluded. The goal of the campaign is to encourage mall visitors to purchase two specially created bear plushies for the holidays—one for themselves and the other to donate to nearby children.
SM City Clark, through its charity arm SM Cares, has distributed Bears of Joy to the chosen beneficiaries Duyan ni Maria and Munting Tahanan ng Nazareth orphanages in Mabalacat City, and at the Dr. Clemente Elementary School in Angeles City.
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