This global ‘Nickelodeon Safety First with PAW Patrol’ campaign, which will run from November 2022 to June 2023, seeks to encourage motorists to adopt safe driving habits and educate children on how to be safe on the road. Featuring the characters from the hit animated preschool series PAW Patrol, produced by Spin Master Entertainment and airing on Nickelodeon and Nick Jr., the safety messages can be seen on NLEX Corporation social media pages, toll plaza banners, and billboards along NLEX’s extensive road network.