Cebu Pacific (PSE: CEB), the Philippines’ leading carrier, has been recognized as a Textile Champion by the Department of Science and Technology-Philippine Textile Research Institute (DOST-PTRI) for its efforts in promoting local weaving traditions through travel and tourism.
The airline received this prestigious recognition during the National Textile Convention (TelaCon) for its “Discover PH QR Flight Codes” campaign. The initiative creatively turned traditional Filipino weaving patterns into functional QR codes, allowing travelers to digitally explore the cultural stories behind indigenous textiles like Binakol from Ilocos Norte, Ramit from Occidental Mindoro, Hablon from Iloilo, Patadyong from Antique, and Yakan from Zamboanga.



“As an airline connecting people and places, we see it as our mission to not only transport passengers but also immerse them in the rich cultural heritage of the Philippines. By supporting local artisans, we help preserve their craft while fostering a deeper appreciation of Filipino culture,” said Candice Iyog, Cebu Pacific’s Chief Marketing and Customer Experience Officer.
At the event, Cebu Pacific and DOST-PTRI also announced a partnership aimed at further promoting local weaving traditions and supporting textile communities.
DOST Secretary Renato Solidum Jr. highlighted the importance of such collaborations in advancing sustainability.
“During TelaCon, we discussed our collective responsibility in moving toward sustainable systems and a circular economy. With commitment, we can lead this transformation—reducing resource intensity and strengthening a value chain that benefits everyone, bridging economic and social divides,” said Solidum Jr.
With a network of 37 domestic and 26 international destinations, Cebu Pacific continues to integrate Filipino culture into its brand, playing a key role in both tourism development and cultural preservation.