Hilton Clark Sun Valley Resort has announced the appointment of Nora Fajardo as its new Commercial Director. With her extensive experience in revenue strategy, sales, and market growth, Fajardo is set to enhance the resort’s commercial performance and lead its efforts in becoming a top destination for both MICE (Meetings, Incentives, Conferences, and Exhibitions) and leisure tourism.

Fajardo’s arrival comes as Hilton Clark Sun Valley Resort looks toward a period of significant growth, with plans to double its room inventory by 2026. Her leadership is expected to play a pivotal role in capitalizing on the resort’s success, including the strong performance following MICECon 2024, to solidify its position as a premier venue north of Manila.

Under Fajardo’s guidance, the resort aims to refine its revenue strategies, expand market reach, and strengthen partnerships that will drive both domestic and international business opportunities.

“Nora brings a wealth of experience in market dynamics and growth strategies that will be invaluable as we continue to evolve and expand our offerings,” said Denise Molintas, General Manager of Hilton Clark Sun Valley Resort. “Her leadership will not only improve our revenue performance but also enhance our relationships across corporate, leisure, and MICE sectors, helping us maintain our reputation for excellence in hospitality.”

With over 20 years of experience in top-tier hospitality and travel brands, including Hilton Manila, Hoiana Hotels, and Okada Manila, Fajardo is poised to introduce innovative commercial strategies and business development initiatives that will drive the resort’s future success.

For more information about Hilton Clark Sun Valley Resort, please visit http://clarksunvalleyresort.hilton.com/.