Insular Life (InLife) has been awarded the Silver Award for Best Digital Experience at the prestigious CX Asia Excellence Awards 2024, recognizing the exceptional customer-centric design and innovation behind the InLife App.

The InLife App has garnered attention for its simplicity and user-friendly interface, offering policyholders seamless access to real-time policy information through dynamic dashboards. The app allows users to effortlessly file insurance claims, manage policies, and conduct transactions such as fund switches and premium redirections, all through a fully digital and straight-through process.

“InLife has always been committed to providing a personalized and differentiated customer experience,” said Efren C. Caringal, Jr., Chief Transformation Officer of InLife. “One of the ways we achieve this is by continuously reinventing ourselves through digital innovations, like the InLife App.”

Looking ahead, InLife plans to expand the app’s capabilities by integrating advanced features that will empower customers to have greater control over their policies, further enhancing their financial security.

The CX Asia Excellence Awards 2024 celebrate outstanding achievements in customer experience across various industries in Asia. The awards recognize organizations that excel in creating meaningful customer journeys, leveraging innovation and best practices to deliver exceptional service.

Geraldine B. Alvarez, Chief CX and Operations Officer at InLife, highlighted the importance of customer experience at the company, stating, “We prioritize our policyholders as true members of our company, crafting memorable interactions that foster trust and satisfaction.”