Philippine Airlines (PAL) celebrates a milestone with its heartwarming film Alaga (Care), which has been named one of the best Christmas ads of 2024 by Campaign Asia.
The ad highlights the day-to-day acts of care and dedication demonstrated by PAL’s crew and staff, capturing genuine moments of Filipino hospitality that transform routine service into deeply personal connections. Alaga reflects PAL’s unwavering commitment to the Filipino value of ‘malasakit’ (compassion).
Building on this recognition, PAL has released another film, ‘Sorpresa’ (Surprise), as part of its ‘Care That Comes From The Heart’ campaign. This new story celebrates timeless traditions of love, family, and shared dreams, adding fresh meaning to PAL’s tagline, ‘The Heart of the Filipino.’
Accompanied by the iconic OPM classic ‘Kahit Maputi Na Ang Buhok Ko’ (Even When My Hair Turns White), ‘Sorpresa’ tells a poignant tale of sacrifices made for loved ones and dreams rekindled in unexpected ways. It highlights PAL’s role in connecting families, enabling meaningful journeys, and helping create lasting memories across generations.
Both films are now streaming on PAL’s official Facebook and Instagram pages (@flyPAL), inviting viewers to rediscover the airline’s heartfelt commitment to its passengers.
Give the Gift of Travel with PAL e-Gift Cards
This holiday season, PAL also introduces its PAL e-Gift Cards, featuring festive designs that make them ideal for gifting. Whether it’s reuniting families or fulfilling travel dreams, these e-Gift Cards embody the joy of togetherness and giving.
Discover the true meaning of care this Christmas. Visit PAL Gift Cards or book your next journey at www.philippineairlines.com.
Photos: screen-grabbed from PAL Ad
