Over 2,800 cycling enthusiasts of all ages gathered at the Ayala Vermosa Sports Hub on May 18, 2025, for Shopwise Bikefest 2025, a large-scale cycling celebration promoting fitness, family fun, and community engagement.
This year’s edition featured an exciting milestone: the introduction of pushbike categories for children aged 2–7, offering young riders their first taste of the cycling lifestyle. The addition further emphasizes Shopwise’s mission to make health and wellness accessible and enjoyable for all generations.
Cyclists of varying skill levels took part in different ride categories, including 60km, 45km, and 30km distances for adults, as well as Kids Ride and Pushbike events. Participants received exclusive merchandise such as bike jerseys (for 60km and 45km riders), dri-fit shirts (for 30km and kids categories), medals, bibs, and certificates. Riders also went home with loot bags filled with premium grocery items from Shopwise.
Ahead of race day, the Bikefest Expo and Ride Pack claiming took place from May 14 to 16 at Ayala Circuit Makati. On May 18, the Expo continued at Ayala Vermosa Sports Hub with more activities, brand showcases, and giveaways for families and supporters.
“We’re thrilled to welcome thousands of riders and their families to this year’s Shopwise Bikefest,” said Christine O. Tueres, Managing Director for Food Segment – Big Formats at Robinsons Supermarket Corporation. “This is more than just a ride—it’s a celebration of movement and health for everyone, from seasoned cyclists to kids on their very first bike.”
Princess Galura, President and General Manager of Sunrise Events Inc., added: “Each year, Bikefest grows as a community of riders committed to fitness and fun. With the addition of the pushbike categories, even the youngest can join the celebration. It’s all about building a healthier and more connected community.”
Shopwise Bikefest 2025 is made possible with the support of Title Sponsor Shopwise, Host City Imus, Venue Hosts Ayala Vermosa Sports Hub and Vermosa, and a long list of brand partners including Gatorade, Century Tuna, Jack ‘n Jill, Nestlé Milo, PediaSure, Meadows, and Axe. The event is produced by Sunrise Events Philippines with media partners Manila Bulletin, Tempo, Santé, and Sportograf.
