With the spirit of merriment still very much around in January, SM City Tarlac continues to celebrate the season of gift-giving by distributing SM Bears of Joy to its chosen student-beneficiaries from Maliwalo Elementary School in Tarlac City.

The SM Bears of Joy, an annual charity project of SM Cares, SM Supermalls and Toy Kingdom, aims to offer shoppers the opportunity to share their blessings and bring smiles to children’s faces despite their busy holiday schedules.

As customers purchase SM Bears of Joy, they get two bears for only Php250 – that’s one for them to keep and the other to be donated at their discretion.

This sharing of “bears of joy” would not be possible without the participation of the SM shoppers who especially purchased these bears to be donated to the chosen beneficiaries. Indeed, sharing is made easier through this SM Bears of Joy project.