McDonald’s Philippines is making coffee even more accessible to coffee lovers, especially Gen Z, with its latest “Mah Coffee, McCafé” campaign.

McCafé’s signature Iced Coffee Original, now priced at just ₱49, is offering a richer, creamier experience at a budget-friendly cost. Fans of McCafé Iced Coffee Black and McCafé Premium Roast Coffee can also enjoy these beverages for only ₱49. This new pricing reinforces McDonald’s commitment to providing high-quality coffee that’s both affordable and easily accessible.

“We’re empowering teens to take ownership of their coffee choices. By offering bold, flavorful options at a price that doesn’t break the bank, we’re making it easy for them to say, ‘McCafé is Mah Coffee!’” said Ada Lazaro, Vice President and Chief Marketing Officer of McDonald’s Philippines.

The campaign, designed with Gen Z in mind, features vibrant visuals that mirror their dynamic lifestyle. The playful tagline “Mah beat, mah coffee…Mah routine, mah coffee…Mah style, mah coffee” adds to the fun and relatable vibe.

“Simple, uncomplicated, and affordable, McCafé is the perfect choice for the Filipino Gen Z market. From the start, McCafé has been about offering reliable, affordable coffee that fits seamlessly into any lifestyle,” Lazaro added.

McCafé is available across McDonald’s locations nationwide via Dine-in, Take-out, Drive-thru, Dessert Centers, Kiosks, and Delivery.

Watch the full video here: McCafé video link.