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TANDUAY KICKS OFF 2025 WITH MOMENTUM FROM A STELLAR 2024

Tanduay is ringing in the new year with enthusiasm, building on its remarkable achievements from the previous year. From winning prestigious international awards to introducing its 2025 Tanduay Calendar Girl, the iconic Filipino brand continues to solidify its position as a leader in the spirits industry.

“We continue to strike the perfect balance between heritage and progress. This fusion of tradition and modernity is at the heart of our campaign, connecting with people not just in the Philippines, but all around the world,” said Lucio C. Tan III, President of the Lucio Tan Group and Tanduay Distillers, Inc., during the 2024 Tanduay Calendar Girl event.

A Legacy of Excellence
Founded in 1854, Tanduay has grown from a small distillery in Manila into a global powerhouse. In 2024 alone, the brand earned top honors at several international spirits competitions.

Tanduay Double Rum earned gold medals from both the Beverage Testing Institute and the SIP Awards, while Tanduay Asian Rum Gold also took home a gold in the Best Buy category at the Beverage Testing Institute and an Innovation Award at the SIP Awards.

Meanwhile, Tanduay Asian Rum Silver won gold at the San Diego Spirits Festival, and Especia Spiced Rum garnered a gold medal and the Best in Category award for Spiced Rum at the New Orleans Spirits Competition.

Even Tanduay’s newest offerings, the Tanduay Reserve Rum – 10 Years and Tanduay Reserve Rum – Overproof, earned immediate recognition. The former won both a Master Medal and a Taste Master Award, while the latter received gold at the Asian Spirits Masters by The Spirits Business. These accolades underscore Tanduay’s commitment to crafting world-class rum products.

Celebrating Craft and Culture
In 2024, Tanduay once again hosted its highly anticipated annual rum festival in partnership with the local government of Bacolod. Now in its fourth year, the festival celebrates the region’s high-quality sugarcane, which is the foundation of Tanduay rums. The event featured thrilling Culinaria, Mixology, and Flairtending competitions, showcasing the best local talents.

The festival culminated in a concert by Juan Karlos and Allmo$t, with a street dance competition and a grand motorcade adding to the festive atmosphere.

A Star-Studded Partnership
Tanduay also made waves by announcing award-winning actress Kim Chiu as its 2025 Calendar Girl. The unveiling, marked by a stunning production themed “Aura,” reinforced Tanduay’s long-standing tradition of selecting women who embody strength, beauty, and confidence—qualities that resonate deeply with the brand’s audience.

“For decades, the Tanduay Calendar Girl has symbolized resilience and empowerment, inspiring generations of people,” said Tan. “Kim embodies these values, making her a perfect representative of the brand.”

Expanding Horizons
2024 was also a milestone year for Tanduay as it expanded into the Czech Republic and South Korea markets. With plans to enter France, Italy, Spain, Denmark, the Nordic Region, and Latin America, Tanduay is positioning itself for continued global growth.

As of January 2025, Tanduay products are available in numerous countries, including Armenia, Australia, Austria, Belgium, Canada, Costa Rica, Czech Republic, Germany, New Zealand, Singapore, South Korea, Taiwan, the United States, and the United Kingdom.

With a commitment to innovation and a deep respect for its heritage, Tanduay is poised to continue its legacy of excellence, capturing hearts around the world in 2025 and beyond.

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