As the Year of the Snake slithers into 2025, SM Supermalls invites everyone to join in the festivities of family, fun, and fortune. Starting January 18, SM malls across the country will be transformed into vibrant spaces celebrating the charm and elegance of the Snake, offering something for everyone, whether it’s food, fortune, or excitement.
Snaking into the Digital World
Embrace the future of fun with SM Supermalls! Experience the digital debut of SiMi, SM’s Snake icon, through captivating CGI animations featured on each mall’s Facebook page. Plus, witness the magic of Chinese New Year through mesmerizing GOBO displays, running from January 18 to 31.
Exciting Activities and Prizes
Get ready for a lucky experience with these interactive activities:
𝑪𝒂𝒕𝒄𝒉 𝒕𝒉𝒆 𝑳𝒖𝒄𝒌𝒚 𝑨𝒏𝒈 𝑷𝒂𝒐 𝒂𝒕 𝒕𝒉𝒆 𝑴𝒐𝒏𝒆𝒚 𝑻𝒓𝒆𝒆 – Scan the Money Tree, swipe for your fortune, and claim your prize. It’s a quick and easy way to find your luck!

𝑨𝑰 𝑴𝒊𝒓𝒓𝒐𝒓 + 𝑭𝒖𝒏 𝑭𝒊𝒍𝒕𝒆𝒓𝒔 𝒘𝒊𝒕𝒉 𝑺𝒊𝑴𝒊 𝒂𝒏𝒅 𝑯𝒐𝒓𝒊7𝒐𝒏 – Visit CNY displays, present your receipts, and enjoy exclusive CNY-themed photo souvenirs and vouchers.
𝑰𝒏𝒔𝒕𝒂𝒈𝒓𝒂𝒎-𝑾𝒐𝒓𝒕𝒉𝒚 𝑺𝒑𝒐𝒕𝒔 – From January 18 to 31, SM malls transform into the ultimate photo destinations. Snap photos beneath grand arches adorned with oversized coins, red lanterns, and mystical knots. Don’t miss the lavishly decorated Lucky Money Tree and the Zodiac Forecast Display to learn what 2025 holds.
Savor the Taste of Tradition
Indulge in the festive flavors of Chinese New Year with the Everything Red Fair, a marketplace brimming with artisanal crafts and tasty treats. Running until the end of January, the fair promises delicious and lucky delights.
And for a feast that brings good fortune, head over to SM Supermalls’ Everything Chinese Food Fest from January 18 to 31, where you can share mouth-watering dishes with loved ones.




Dazzling Performances for Prosperity
Feel the energy of tradition with Lion and Dragon Dances, and gain wisdom from a Feng Shui Master on how to align your energy for the year ahead.
With everything from digital fun to food and festivities, SM Supermalls is the place to be this Chinese New Year. Gather your family and friends as we usher in the Year of the Snake in style!
For more details on SM Supermalls’ Chinese New Year events, visit www.smsupermalls.com or follow @SMSupermalls on social media.