Central Luzon strengthened its tourism presence in Northern Luzon as the Department of Tourism Region III (DOT-III) joined the 17th Regional Travel Fair held from May 15 to 17, 2026 at the Baguio Convention and Cultural Center in Baguio.

In partnership with the Provincial Tourism Office of Tarlac led by Provincial Tourism Officer Cherrylyn M. Pascua, DPA, DOT-III showcased the region’s rich culture, culinary heritage, and emerging destinations, highlighting the diverse experiences Central Luzon offers to travelers.

The three-day event gathered tourism stakeholders, travel operators, and regional partners nationwide through business-to-business sessions and public exhibitions designed to strengthen industry connections and collaborations.

Beyond promoting destinations, the travel fair opened opportunities for new partnerships and future tourism initiatives, further positioning Central Luzon as a dynamic and must-visit destination in the Philippines.