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Cebu Pacific, UNICEF renew Change for Good partnership

Cebu Pacific (PSE: CEB), the Philippines’ leading carrier, has renewed its partnership with UNICEF for its new Country Program for Children 2024-2028, reaffirming its commitment to empowering Filipino youth and supporting local communities.

𝐶𝑎𝑛𝑑𝑖𝑐𝑒 𝐼𝑦𝑜𝑔, 𝐶𝐸𝐵 𝐶ℎ𝑖𝑒𝑓 𝑀𝑎𝑟𝑘𝑒𝑡𝑖𝑛𝑔 𝑎𝑛𝑑 𝐶𝑢𝑠𝑡𝑜𝑚𝑒𝑟 𝐸𝑥𝑝𝑒𝑟𝑖𝑒𝑛𝑐𝑒 𝑂𝑓𝑓𝑖𝑐𝑒𝑟, 𝑟𝑒𝑎𝑓𝑓𝑖𝑟𝑚𝑠 𝑡ℎ𝑒 𝑎𝑖𝑟𝑙𝑖𝑛𝑒’𝑠 𝑝𝑎𝑟𝑡𝑛𝑒𝑟𝑠ℎ𝑖𝑝 𝑤𝑖𝑡ℎ 𝑈𝑁𝐼𝐶𝐸𝐹, 𝑒𝑚𝑝ℎ𝑎𝑠𝑖𝑧𝑖𝑛𝑔 𝑐𝑜𝑙𝑙𝑎𝑏𝑜𝑟𝑎𝑡𝑖𝑣𝑒 𝑒𝑓𝑓𝑜𝑟𝑡𝑠 𝑡𝑜𝑤𝑎𝑟𝑑𝑠 𝑐𝑜𝑚𝑚𝑢𝑛𝑖𝑡𝑦 𝑑𝑒𝑣𝑒𝑙𝑜𝑝𝑚𝑒𝑛𝑡 𝑎𝑛𝑑 𝑤𝑒𝑙𝑓𝑎𝑟𝑒.

Since 2016, CEB has actively participated in UNICEF’s Change for Good campaign, a global initiative that aims to convert spare change of passengers into life-saving supplies and services for children in need. Over the past eight years, the program has successfully raised more than 91 million pesos for UNICEF’s lifesaving programs for children in health and nutrition, education, protection, social policy, and emergency relief.

“Our flights have always contributed to nation and community building, but our partnership with UNICEF through the Change for Good program takes this to a different level. Thanks to our dedicated cabin crew, our flights become vessels of hope and change for vulnerable Filipino children,” said Candice Iyog, Cebu Pacific Chief Marketing and Customer Experience Officer.

𝐸𝑑𝑔𝑎𝑟 𝐷𝑜𝑛𝑜𝑠𝑜, 𝑈𝑁𝐼𝐶𝐸𝐹 𝐷𝑒𝑝𝑢𝑡𝑦 𝑅𝑒𝑝𝑟𝑒𝑠𝑒𝑛𝑡𝑎𝑡𝑖𝑣𝑒 – 𝑂𝑝𝑒𝑟𝑎𝑡𝑖𝑜𝑛𝑠; 𝐶𝑎𝑛𝑑𝑖𝑐𝑒 𝐼𝑦𝑜𝑔, 𝐶𝐸𝐵 𝐶ℎ𝑖𝑒𝑓 𝑀𝑎𝑟𝑘𝑒𝑡𝑖𝑛𝑔 𝑎𝑛𝑑 𝐶𝑢𝑠𝑡𝑜𝑚𝑒𝑟 𝐸𝑥𝑝𝑒𝑟𝑖𝑒𝑛𝑐𝑒 𝑂𝑓𝑓𝑖𝑐𝑒𝑟; 𝐵𝑒ℎ𝑧𝑎𝑑 𝑁𝑜𝑢𝑏𝑎𝑟𝑦, 𝑈𝑁𝐼𝐶𝐸𝐹 𝐷𝑒𝑝𝑢𝑡𝑦 𝑅𝑒𝑝𝑟𝑒𝑠𝑒𝑛𝑡𝑎𝑡𝑖𝑣𝑒 – 𝑃𝑟𝑜𝑔𝑟𝑎𝑚𝑚𝑒𝑠; 𝐿𝑒𝑙𝑦 𝐷𝑗𝑢ℎ𝑎𝑟𝑖, 𝑈𝑁𝐼𝐶𝐸𝐹 𝐶ℎ𝑖𝑒𝑓, 𝐴𝑑𝑣𝑜𝑐𝑎𝑐𝑦 𝑎𝑛𝑑 𝐶𝑜𝑚𝑚𝑢𝑛𝑖𝑐𝑎𝑡𝑖𝑜𝑛𝑠; 𝐿𝑒𝑖 𝐴𝑝𝑜𝑠𝑡𝑜𝑙, 𝑉𝑖𝑐𝑒 𝑃𝑟𝑒𝑠𝑖𝑑𝑒𝑛𝑡 𝑓𝑜𝑟 𝐶𝑢𝑠𝑡𝑜𝑚𝑒𝑟 𝑆𝑒𝑟𝑣𝑖𝑐𝑒 𝑂𝑝𝑒𝑟𝑎𝑡𝑖𝑜𝑛𝑠.

CEB is the first and only airline partner of UNICEF in Southeast Asia for the Change for Good campaign. It is also the only local carrier that actively raises funds to support children in its home country.

“Cebu Pacific has been a longstanding partner of UNICEF in creating a better world for children. The airline’s support has been instrumental in driving change and ensuring that the most vulnerable children have access to their basic rights and opportunities they need to thrive. We are grateful for their steadfast commitment and the generosity of their passengers,” said Behzad Noubary, UNICEF Philippines Deputy Representative.

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