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Celebrities laud Beautéderm CEO Rhea Tan on 14 bravely beautéful years

Sam Milby, Andrea Brillantes, and Maja Salvador celebrated Beautéderm’s 14th anniversary in Angeles City. The popular beauty brand’s owner and CEO Rhea Tan expressed her gratitude to the stars who supported her.

In her speech during the anniversary, whose theme is Bravely Beautéful: 14 Years of Setting The Gold Standard, Tan recalled how Beautéderm started as a small skincare brand in 2009, and evolved to being one of today’s leading beauty and wellness brands. 

“14 years ago, in 2009, I was just a simple tindera, selling beauty products at my old house. Back then, I got a nudge and heard a little voice inside me say, ‘Keep it up.’ And yes I did,” Tan said. 

She continued, “Much has changed over the years. Since I first took the plunge in 2009, the brand has grown so much. This brand is currently one of the leading beauty and wellness brands with branches all over the Philippines, and Southeast Asia, Canada, and New Zealand. The brand taps the country’s celebrity A-listers as endorsers.”

The business magnate thanked her employees, staff, franchisees, distributors, resellers, family, friends, consumers, and celebrity endorsers. Some of the A-listers under Beautéderm are Piolo Pascual, Bea Alonzo, Marian Rivera, Carlo Aquino, and Darren Espanto.

Tan shared, “Over the past 14 years, these people have given Beautéderm the most precious beginning, taking Beautéderm from an unknown brand to a well-known giant, becoming a key player in the beauty and wellness industry in the Philippines.”

“I am so blessed and grateful. I also thank Maja, Sam, and Andrea for celebrating with us in Pampanga. We continue to make every Filipino beautiful inside and outside. We are a brand that goes beyond what you can see,” she ended.

Kakai Bautista, Ysabel Ortega, Thia Thomalla, Ruru Madrid, Sunshine Garcia, Alex Castro, Patricia Tumulak, Ryle Santiago, EA Guzman, Alma Concepcion, DJ JhaiHo, and La Union governor Rafy Ortega were also spotted at the brand’s 14th anniversary celebration.

Beautéderm continues its mission to help people and shift lives. For more updates, visit Beautéderm on Facebook, Instagram, and TikTok.

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