Converge ICT is ramping up its digital transformation by integrating artificial intelligence and data-driven tools to enhance customer understanding and improve product development. With a growing subscriber base of 2.6 million, the broadband and tech provider is now leveraging Salesforce’s Tableau platform to unify customer data and enable faster, insight-driven decision-making.

“For a company like Converge, we cannot afford to have scattered data sources,” said Chief Executive Advisor Eugene Yeo. “Now, our customer behavior monitoring is streamlined in one platform, empowering us to act on real-time insights.”

Tableau, known for its robust analytics and recently enhanced with AI-powered capabilities under the “Tableau Next” update, allows Converge to convert complex data into actionable strategies. The move is timely as Converge continues its shift from a telecommunications firm to a full-fledged tech company.

Yeo, who was recently appointed to the global Tableau Advisory Board, noted that training Converge’s executives and Managed Service Partners (MSPs) to use the platform is now a top priority. “Our MSPs are on the ground across the country. By equipping them with real-time insights—such as payment trends or product effectiveness—they can better respond to customer needs.”

He added that being part of the Tableau Advisory Board enables the company to benchmark its practices against global leaders in tech, media, banking, and communications. “It’s a chance to learn from peers and ensure we’re on the right track as AI becomes central to business operations,” Yeo said.