Two household names, Hanabishi Appliances and Popstar Princess Sarah Geronimo-Guidicelli, have reaffirmed their enduring partnership, continuing a collaboration that resonates with many Filipino families.
“We are thrilled to have Sarah in the Hanabishi family once again. Like Hanabishi, she is a beloved and trusted name for many Filipinos,” said Cherish Ong-Chua, Hanabishi Appliances Vice President for Finance and Marketing.
A Shared Commitment to Filipino Families
Sarah Geronimo expressed her excitement about extending her journey with Hanabishi.
“We both share a mission to inspire people to live stress-free and focus on the things they love most. Hanabishi makes life easier, especially for homemakers,” Sarah said.
As a staple in Filipino households since 1986, Hanabishi is renowned for offering quality, affordable, and practical home appliances. From electric fans to innovative products catering to modern families, Hanabishi continues to prioritize the needs of its customers while supporting community initiatives like classroom rebuilding in Marawi through partnerships with organizations such as the Kapuso Foundation.
Sarah Geronimo, a celebrated global artist with over two decades in the entertainment industry, brings her star power and relatability to the Hanabishi brand. Recently honored with the Global Force Award at the 2024 Billboard Women in Music Event, she continues to inspire Filipinos worldwide as a singer, actress, and TV host.
“It’s an honor to have Sarah as part of the Hanabishi family. She embodies inspiration and excellence for Filipinos,” Ong-Chua added.
Sarah, in turn, praised Hanabishi’s efforts in giving back to the community.
“I love that Hanabishi is deeply involved in community-building and always seeks ways to support Filipinos,” she said.
Continuing a Trusted Legacy
The renewal of this partnership underscores the shared values of Hanabishi and Sarah Geronimo: reliability, empowerment, and dedication to Filipino families. Together, they aim to keep bringing comfort, inspiration, and practical solutions to households across the Philippines.
