The heart of Nepo Center came alive this morning as JDN Realty Group relaunched Farm ni Juan, its flagship CSR initiative dedicated to supporting local farmers, micro-enterprises, and indigenous communities.
In a symbolic moment of renewal, JDN President & CEO Aaron Jeffrey Montenegro, JDN Chairman Arni Valdes, Dolomatrix VP Noel Valdes, DTI Pampanga Provincial Director Elenita Ordonio, and JDN AVP for Administration Maribel Ronquillo joined hands to cut the ceremonial ribbon. The celebration continued with a hearty lunch at Angeles Fried Chicken–Newpoint Branch.
A Community Market with a Purpose
Farm ni Juan was created to give local producers a free space to sell their goods, connect with customers, and grow their livelihoods—right in the heart of the city. Starting August 12, the market will run every Friday to Sunday, from 8 AM to 6 PM, at The Quad, Nepo Center.
This comeback marks a bigger and better version of its original launch. Vendors now enjoy custom-built kiosks, free utilities, and marketing support from JDN, allowing them to focus on what they do best—producing high-quality, homegrown products.
From Fresh Harvests to Handmade Treasures
While shoppers can expect an abundance of fresh fruits and vegetables, the stalls also showcase local delicacies, handmade crafts, kakanin, and indigenous products from Pampanga’s farmers, micro-entrepreneurs, and members of the Aeta community.
An Open Door for Local Producers
Farm ni Juan welcomes other farmers, artisans, and home-based producers who want to be part of the growing community. “As long as you’re homegrown and passionate about bringing local to the table, we’re open to working with you,” shared Montenegro.
More Than a Market—A Movement
For JDN, Farm ni Juan is part of a long-term vision for inclusive growth. By removing the middleman, producers keep more of their earnings while customers enjoy authentic, fairly priced goods. Every purchase, the company says, supports a family, a dream, and a community.
Looking ahead, JDN hopes to replicate Farm ni Juan in other locations, carrying its mission wherever there’s a need to uplift small businesses and preserve local heritage.
“Homegrown and indigenous products are not just goods,” said Montenegro. “They carry stories, culture, and identity. Supporting them ensures no one is left behind.”
Farm ni Juan is more than a weekend market—it’s a living showcase of the Heart of Lokal.
