The heart of Nepo Center came alive this morning as JDN Realty Group relaunched Farm ni Juan, its flagship CSR initiative dedicated to supporting local farmers, micro-enterprises, and indigenous communities.
In a symbolic moment of renewal, JDN President & CEO Aaron Jeffrey Montenegro, JDN Chairman Arni Valdes, Dolomatrix VP Noel Valdes, DTI Pampanga Provincial Director Elenita Ordonio, and JDN AVP for Administration Maribel Ronquillo joined hands to cut the ceremonial ribbon. The celebration continued with a hearty lunch at Angeles Fried Chicken–Newpoint Branch.
𝐀 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲 𝐌𝐚𝐫𝐤𝐞𝐭 𝐰𝐢𝐭𝐡 𝐚 𝐏𝐮𝐫𝐩𝐨𝐬𝐞
Farm ni Juan was created to give local producers a free space to sell their goods, connect with customers, and grow their livelihoods—right in the heart of the city. Starting August 12, the market will run every Friday to Sunday, from 8 AM to 6 PM, at The Quad, Nepo Center.
This comeback marks a bigger and better version of its original launch. Vendors now enjoy custom-built kiosks, free utilities, and marketing support from JDN, allowing them to focus on what they do best—producing high-quality, homegrown products.
𝐅𝐫𝐨𝐦 𝐅𝐫𝐞𝐬𝐡 𝐇𝐚𝐫𝐯𝐞𝐬𝐭𝐬 𝐭𝐨 𝐇𝐚𝐧𝐝𝐦𝐚𝐝𝐞 𝐓𝐫𝐞𝐚𝐬𝐮𝐫𝐞𝐬
While shoppers can expect an abundance of fresh fruits and vegetables, the stalls also showcase local delicacies, handmade crafts, kakanin, and indigenous products from Pampanga’s farmers, micro-entrepreneurs, and members of the Aeta community.
𝐀𝐧 𝐎𝐩𝐞𝐧 𝐃𝐨𝐨𝐫 𝐟𝐨𝐫 𝐋𝐨𝐜𝐚𝐥 𝐏𝐫𝐨𝐝𝐮𝐜𝐞𝐫𝐬
Farm ni Juan welcomes other farmers, artisans, and home-based producers who want to be part of the growing community. “As long as you’re homegrown and passionate about bringing local to the table, we’re open to working with you,” shared Montenegro.
𝐌𝐨𝐫𝐞 𝐓𝐡𝐚𝐧 𝐚 𝐌𝐚𝐫𝐤𝐞𝐭—𝐀 𝐌𝐨𝐯𝐞𝐦𝐞𝐧𝐭
For JDN, Farm ni Juan is part of a long-term vision for inclusive growth. By removing the middleman, producers keep more of their earnings while customers enjoy authentic, fairly priced goods. Every purchase, the company says, supports a family, a dream, and a community.
Looking ahead, JDN hopes to replicate Farm ni Juan in other locations, carrying its mission wherever there’s a need to uplift small businesses and preserve local heritage.
“Homegrown and indigenous products are not just goods,” said Montenegro. “They carry stories, culture, and identity. Supporting them ensures no one is left behind.”
Farm ni Juan is more than a weekend market—it’s a living showcase of the Heart of Lokal.
