The holiday season is a time for joyful gatherings and memorable celebrations with loved ones. After festive meals, many Filipinos continue the tradition of taking home leftovers—a practice fondly referred to as “mag-Sharon,” inspired by the Megastar Sharon Cuneta’s iconic song lyrics, “Balutin mo ako…” from Bituing Walang Ningning.
For Sharon Cuneta, however, “mag-Sharon” carries a deeper meaning—saving for the future. In her latest video for Insular Life (InLife), she urges Filipinos to embrace financial preparedness through savings and insurance, coining the message: “Mag-Sharon Para Sa Kinabukasan with InLife.”
“Ang pag-sha-Sharon, parang pagtatabi lang yan ng savings for the future… dapat dun ka sa trusted and sure na secure, parang InLife!” Sharon emphasized.
While extending holiday greetings, InLife’s Chief Marketing Officer Gae Martinez highlighted the importance of prioritizing savings and insurance.
“As we celebrate the holidays and approach the New Year, we encourage everyone to include financial preparedness in their resolutions. Saving for unexpected events and investing in life insurance ensures a more secure future for ourselves and our loved ones,” Martinez said.
The Bangko Sentral ng Pilipinas Financial Inclusion Survey revealed a decline in Filipino adults with savings, dropping from 53% in 2019 to 37% in 2021. Insurance coverage similarly fell from 23% to 17%. Recognizing these trends, InLife partnered with Sharon Cuneta to launch an inspiring campaign encouraging Filipinos, including overseas Filipino workers (OFWs), to prioritize long-term financial security and embrace “A Lifetime for Good.”
In the campaign video, Sharon underscores the need for financial planning.
“We’re not getting any younger kaya dapat handa tayo. That’s why I have both InLife Retire Assure para sa buwanang pension sa pagtanda, and InLife Resilience para wala nang utang dahil sa critical illness. Kumuha ng InLife insurance.”
As the Philippines’ first and largest Filipino life insurance company, InLife has been a steadfast partner in financial planning for 114 years. It offers a range of innovative solutions, including:
Retire Assure: The first true retirement insurance in the Philippines, providing guaranteed monthly income from age 60 to 100.
Resilience: A limited-pay whole life and health insurance plan that offers cash payouts and benefits for critical illnesses.
Abundance: A savings and life insurance solution with guaranteed regular payouts.
Wealth Assure Plus: A customizable insurance product with an investment component for life and health protection, savings, and investment needs.
Through this campaign, InLife and Sharon Cuneta hope to inspire Filipinos to secure their financial future, ensuring peace of mind and a brighter tomorrow for every family.
