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Mabuhay Miles, SMAC renew ties to enhance loyalty rewards

Mabuhay Miles, flag carrier Philippine Airlines’ (PAL) frequent flyer program, announces the renewal of its successful partnership with SMAC (SM Advantage Card), a collaboration that started in June 2022. This alliance brings together the two largest loyalty programs in the country.

Mabuhay Miles (MM) continues to set the standard in the travel industry as it offers exclusive travel perks and exceptional service, ensuring that members enjoy the rewards and benefits they deserve.

𝑀𝑟. 𝐺𝑖𝑙𝑏𝑒𝑟𝑡 𝑆𝑖𝑚𝑝𝑎𝑜 – 𝑉𝑃 𝑓𝑜𝑟 𝑀𝑎𝑟𝑘𝑒𝑡𝑖𝑛𝑔, 𝑆𝑀 𝑆𝑡𝑜𝑟𝑒, 𝑃𝐴𝐿 𝐴𝑠𝑠𝑖𝑠𝑡𝑎𝑛𝑡 𝑉𝑖𝑐𝑒 𝑃𝑟𝑒𝑠𝑖𝑑𝑒𝑛𝑡 𝑓𝑜𝑟 𝐿𝑜𝑦𝑎𝑙𝑡𝑦 (𝑀𝑎𝑏𝑢ℎ𝑎𝑦 𝑀𝑖𝑙𝑒𝑠) 𝑀𝑟. 𝐺𝑖𝑛𝑜 𝑅𝑖𝑐𝑎𝑟𝑑𝑜 𝑀. 𝐷𝑜𝑚𝑖𝑛𝑔𝑜, 𝑀𝑠. 𝑌𝑎𝑟𝑎𝑐𝑒𝑙 𝑀𝑎𝑐𝑎𝑙𝑖𝑛𝑑𝑜𝑛𝑔 – 𝑉𝑃 𝑓𝑜𝑟 𝑆𝑎𝑙𝑒𝑠 𝑎𝑛𝑑 𝑀𝑎𝑟𝑘𝑒𝑡𝑖𝑛𝑔, 𝑆𝑀𝐴𝐶, 𝑀𝑟. 𝐽𝑜𝑛𝑎𝑡ℎ𝑎𝑛 𝐶ℎ𝑢𝑎 – 𝐴𝑉𝑃 𝑓𝑜𝑟 𝐸𝑥𝑡𝑒𝑟𝑛𝑎𝑙 𝑃𝑎𝑟𝑡𝑛𝑒𝑟𝑠ℎ𝑖𝑝𝑠, 𝑆𝑀𝐴𝐶, 𝑃𝐴𝐿 𝑆𝑒𝑛𝑖𝑜𝑟 𝑉𝑖𝑐𝑒 𝑃𝑟𝑒𝑠𝑖𝑑𝑒𝑛𝑡, 𝐶ℎ𝑖𝑒𝑓 𝑆𝑢𝑝𝑝𝑙𝑦 𝐶ℎ𝑎𝑖𝑛 𝑂𝑓𝑓𝑖𝑐𝑒𝑟 𝑎𝑛𝑑 𝐷𝑃𝑂 𝑀𝑟. 𝐴𝑙𝑣𝑖𝑛 𝐾𝑒𝑛𝑑𝑟𝑖𝑐ℎ 𝑂. 𝐿𝑖𝑚𝑞𝑢𝑒𝑐𝑜, 𝑃𝐴𝐿 𝑉𝑖𝑐𝑒 𝑃𝑟𝑒𝑠𝑖𝑑𝑒𝑛𝑡 𝑓𝑜𝑟 𝑀𝑎𝑟𝑘𝑒𝑡𝑖𝑛𝑔 𝑀𝑟. 𝐴𝑙𝑣𝑖𝑛 𝑀. 𝑀𝑖𝑟𝑎𝑛𝑑𝑎 𝑎𝑛𝑑 𝑃𝐴𝐿 𝑉𝑖𝑐𝑒 𝑃𝑟𝑒𝑠𝑖𝑑𝑒𝑛𝑡 𝑓𝑜𝑟 𝑆𝑎𝑙𝑒𝑠 𝑀𝑟. 𝑆𝑎𝑙𝑣𝑎𝑑𝑜𝑟 𝐶. 𝐵𝑟𝑖𝑡𝑎𝑛𝑖𝑐𝑜, 𝐽𝑟.
𝑆𝑒𝑎𝑡𝑒𝑑 𝑓𝑟𝑜𝑚 𝑙𝑒𝑓𝑡:𝑀𝑟. 𝐽𝑜𝑛𝑎𝑡ℎ𝑎𝑛 𝑁𝑔 – 𝐶ℎ𝑖𝑒𝑓 𝐹𝑖𝑛𝑎𝑛𝑐𝑖𝑎𝑙 𝑂𝑓𝑓𝑖𝑐𝑒𝑟, 𝑆𝑀 𝑅𝑒𝑡𝑎𝑖𝑙, 𝑀𝑟. 𝐾𝑒𝑣𝑖𝑛 𝐻𝑎𝑟𝑡𝑖𝑔𝑎𝑛-𝐺𝑜 – 𝐶ℎ𝑖𝑒𝑓 𝑂𝑝𝑒𝑟𝑎𝑡𝑖𝑛𝑔 𝑂𝑓𝑓𝑖𝑐𝑒𝑟, 𝑆𝑀𝐴𝐶, 𝑀𝑟. 𝐻𝑒𝑛𝑑𝑟𝑖𝑘 𝑆𝑦 – 𝐸𝑥𝑒𝑐𝑢𝑡𝑖𝑣𝑒 𝐷𝑖𝑟𝑒𝑐𝑡𝑜𝑟, 𝑆𝑀 𝐺𝑟𝑜𝑢𝑝, 𝑃𝐴𝐿 𝐻𝑜𝑙𝑑𝑖𝑛𝑔𝑠 𝐼𝑛𝑐. 𝑃𝑟𝑒𝑠𝑖𝑑𝑒𝑛𝑡 𝑎𝑛𝑑 𝐶ℎ𝑖𝑒𝑓 𝑂𝑝𝑒𝑟𝑎𝑡𝑖𝑛𝑔 𝑂𝑓𝑓𝑖𝑐𝑒𝑟 𝑀𝑟. 𝐿𝑢𝑐𝑖𝑜 𝐶. 𝑇𝑎𝑛 𝐼𝐼𝐼, 𝑃𝐴𝐿 𝑃𝑟𝑒𝑠𝑖𝑑𝑒𝑛𝑡 𝑎𝑛𝑑 𝐶ℎ𝑖𝑒𝑓 𝑂𝑝𝑒𝑟𝑎𝑡𝑖𝑛𝑔 𝑂𝑓𝑓𝑖𝑐𝑒𝑟 𝐶𝑎𝑝𝑡. 𝑆𝑡𝑎𝑛𝑙𝑒𝑦 𝐾. 𝑁𝑔, 𝑎𝑛𝑑 𝑃𝐴𝐿 𝑂𝐼𝐶 𝐸𝑥𝑒𝑐𝑢𝑡𝑖𝑣𝑒 𝑉𝑖𝑐𝑒 𝑃𝑟𝑒𝑠𝑖𝑑𝑒𝑛𝑡 – 𝐺𝑒𝑛𝑒𝑟𝑎𝑙 𝐶𝑜𝑢𝑛𝑠𝑒𝑙 𝐴𝑡𝑡𝑦. 𝐶𝑎𝑟𝑙𝑜𝑠 𝐿𝑢𝑖𝑠 𝐹𝑒𝑟𝑛𝑎𝑛𝑑𝑒𝑧.

“This partnership represents more than just a synergy between two esteemed brands; it signifies a commitment to enhancing the lives and experiences of our loyal customers, setting a new benchmark for the industry.” PAL President and COO Capt. Stanley K. Ng said. “As we embark on this renewed journey together, we extend our heartfelt gratitude to everyone who has contributed to making this partnership a reality.”

“For more than 20 years, SMAC has been guided by a commitment to service excellence and we’ve been offering unparalleled shopping experiences to our valued members. We are grateful to have found a partner in PAL Mabuhay Miles that shares our values and dedication to providing the best services and fostering customer loyalty,” SMAC Chief Operating Officer Kevin Hartigan-Go said.

The new partnership also introduces an improved conversion rate where members can enjoy increased value with their SMAC Points and Mabuhay Miles. Effective September 1, the conversion structure of SMAC Points to Mabuhay Miles and vice versa will now be higher. This will now allow the members to shop more and fly more.

For more information about Mabuhay Miles and SMAC programs, please visit https://www.philippineairlines.com/about-us and https://smac.ph/.

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