McDonald’s Philippines cemented its leadership in marketing and brand innovation after winning top honors at the 2025 Marketing Excellence Awards–Philippines and the Asia Pacific Tambuli Awards.

The quick-service giant was named Marketer of the Year, Advertiser of the Year, and Company of the Year, alongside a strong medal haul for campaigns that highlighted creativity, purpose, and impact.

Among its winning campaigns were “M Everywhere,” “ReClassified,” “Ride the Arches,” “Forever Date,” and “Atin ‘To Chicken McDo” with SB19. “ReClassified,” which turned decommissioned restaurant furniture into school chairs, emerged as a standout, bagging the Grand Prix at Tambuli and multiple Gold and Silver awards across categories.

McDonald’s Assistant Vice President for Corporate Relations and Impact Adi Hernandez was also named Corporate Communications Officer of the Year.

“These awards reflect not just marketing effectiveness but also our commitment to delivering feel-good moments and creating a positive impact in the communities we serve,” Hernandez said.