𝐵𝑢𝑖𝑙𝑡 𝑏𝑦 𝐵𝑎𝑐𝑜𝑙𝑜𝑑, 𝑓𝑜𝑟 𝐵𝑎𝑐𝑜𝑙𝑜𝑑
The city known for its warmth, artistry, and strong sense of community welcomes a new chapter in local living with Saludad, the first masterplanned township of PHINMA Properties. Designed by Bacolodnons, for Bacolodnons, Saludad is envisioned as a community where life, work, and culture seamlessly come together—rooted in heritage yet ready for the future.

Unlike many developments that replicate urban blueprints from Metro Manila, Saludad was shaped by Bacolod’s identity and aspirations. It is co-created with JEPP Real Estate Co., a Bacolod-based firm representing generations of local heritage, and Royal Pineda+, an award-winning architectural practice known for its advocacy of Modern Filipino design and “Practical Luxury.” Together, they created a township that balances authenticity, functionality, and beauty—crafted to feel both familiar and forward-looking.

“Bacolod has always been a city with a strong sense of identity and community,” said Raphael B. Felix, President and CEO of PHINMA Properties. “We didn’t want to simply bring in a template. We wanted to listen, collaborate, and build something that truly reflects the culture and aspirations of the people who will call it home.”

A Holistic, Homegrown Township
Saludad is envisioned as a complete ecosystem that mirrors Bacolod’s rhythm of life.

• Maayo Terraces, its mid-rise condominium enclave, offers modern, practical homes for families and professionals.
• Likha Estates, a lot-only residential development, empowers Bacolodnons to build homes—and legacies—that can grow with every generation.

Beyond residential living, Saludad integrates education, hospitality, and enterprise. Southwestern University PHINMA will extend accessible, quality education within the community, while TRYP by Wyndham Hotel will add vibrancy and hospitality to Saludad’s lifestyle offerings.

At the heart of the township lies its retail and town center—a walkable hub designed to showcase Bacolod’s entrepreneurial spirit. Here, local cafés, artisanal shops, and homegrown brands will thrive alongside creative ventures and returning Bacolod entrepreneurs, creating spaces that celebrate both commerce and community.

“Saludad’s town center is designed not just for transactions, but for transformation,” Felix said. “It’s where Bacolod’s success stories will continue to grow and inspire.”

A City Ready to Grow
Bacolod’s growth provides fertile ground for this vision. With a robust middle class, increasing property values, and its emergence as both a cultural and economic hub in the Visayas, the city is ready for developments that blend modern living with local soul.

The PHINMA Legacy
With over 30 years of experience and more than 22,000 Filipino families served, PHINMA Properties, the property development arm of the PHINMA Group, has long been committed to “making lives better through shelter.” Backed by PHINMA’s strength across industries—education, construction materials, and hospitality—the company now expands its mission from building homes to shaping masterplanned communities.

“Saludad is more than a development,” Felix added. “It’s a homegrown story of collaboration, culture, and community—proof that Bacolod is ready for a township that celebrates its people and propels them toward the future.”

With Saludad, PHINMA Properties cements its promise: to build communities not imposed from outside, but inspired by those who live within. It is Bacolod’s next neighborhood—crafted with heart, grounded in heritage, and built by Bacolod, for Bacolod.